Fiona Cheetham

Personal profile

Biography

Fiona joined the Business School as Senior Lecturer in Marketing in 2012 after ten years at Salford Business School, where she was Lecturer in Marketing and Consumer Research. Prior to this she held academic posts at Keele University, where she completed her PhD, and the University of Hong Kong. Before embarking on an academic career Fiona worked for a number of years in marketing for International Computers Ltd (ICL) in the UK.

Fiona's research interests span notions of community, the sharing economy and sustainability. She is currently undertaking research on the sustainability of sharing supermarket food waste. Another research project focuses on the implementation of a not-for-profit public sharing platform which seeks to promote the sharing of 'stuff, skills and space' within local communities.

Fiona is a Fellow of the Higher Education Academy (FHEA).

Research Expertise and Interests

Sustainable Consumption
Community and Consumption
Sharing Economy and Consumption
Disposal in Consumer Research
Consumer Resistance to Ethical/Green Consumption
Moral Dimensions of Consumption
Consumption of Place and Space

Keywords

Sharing economy
Sustainable consumption
Consumption practices
Ethnography
Food waste
Consumption of place
Interpretive consumer research
Consumer Culture Theory
Visual research methods

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15 Similar Profiles

food Earth & Environmental Sciences

hospice Social Sciences

ethnography Social Sciences

mobilization Social Sciences

typology Social Sciences

sustainability Social Sciences

governance Social Sciences

organization Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2019

6 Article
3 Conference contribution
1 Book
1 Other report
1 More
- 1 Chapter

Reconfiguring local food governance in an age of austerity: towards a place-based approach?

Lever, J., Sonnino, R. & Cheetham, F., Jul 2019, In : Journal of Rural Studies. 69, p. 97-105 9 p.

Research output: Contribution to journal › Article

governance

food

synergy

resilience

local government

1 Citation (Scopus)

A Kaleidoscopic View of the territorialised Consumption of Place

Cheetham, F., McEachern, M. & Warnaby, G., Dec 2018, In : Marketing Theory. 18, 4, p. 473-492 20 p.

Research output: Contribution to journal › Article

Open Access

Empirical research

Synchronicity

Marketing

Intangibles

Dissolution

1 Citation (Scopus)

Inside the Compassionate Organization: Culture, Identity and Image in an English Hospice

Baron, A., Hassard, J., Cheetham, F. & Sharifi, S., 4 Jan 2018, 1st ed. Oxford: Oxford University Press. 272 p.

Research output: Book/Report › Book

hospice

organization

interpretation

Group

cultural change

Practising Sustainability Unintentionally: An Ethnography of Allotmenteering

Hadley, C. & Cheetham, F., 2018, Proceedings European Association for Consumer Research 2018. Geuens, M., Pandelaere, M., Tuan Pham, M. & Vermeir, I. (eds.). Association for Consumer Research, Vol. 11. p. 85-86 2 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

ethnography

sustainability