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Last updated 20th March 2023

I joined the Business School in 2012 after ten years at the University of Salford, where I was Lecturer in Consumer Research and Marketing, and Course Leader for the MSc Marketing suite of courses. Prior to this I held academic posts at Keele University, where I completed my PhD, and the University of Hong Kong.

I am a qualitative researcher and employ ethnographic and multisensory research methods to contextualise consumption within wider relational networks, practices and discourses. I like to explore a variety of different topics including; the consumer collectables market, pets and the human-animal relationship, the sharing economy, food consumption and waste practices, green and blue spaces and places and, more recently, human-nature entanglements in consumer society.  My research analyses the ‘limits’ of human agency, the socio-materiality of value, meanings, space and place, power relations and sustainability. I present my research at international conferences and have published in a range of academic journals including Marketing Theory, Journal of Rural Studies, Journal of Business Research, Consumption, Markets and Culture, Geoforum, and the Journal of Consumer Behaviour.  I have co-authored a book entitled Inside the Compassionate Organization; Culture, Identity, and Image in an English Hospice (Oxford University Press, 2018), and contributed to an edited book entitled Narrating Objects, Collecting Stories (Routledge, 2012). I am on the editorial review board of the Journal of Consumer Behaviour.

My teaching focuses on consumer behaviour, consumer engagement and qualitative research methods. I am a Fellow of the Higher Education Academy (FHEA).