Fiona Cheetham
 

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Fiona Cheetham

Dr

 https://orcid.org/0000-0002-5277-7458

Accepting PhD Students

  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus
20032021

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Personal profile

Google Scholar h-Index

7 Last checked 19 August 2022

200 Google Scholar Citations

Biography

I joined the Business School in 2012 after ten years at the University of Salford, where I was Lecturer in Consumer Research and Marketing, and Course Leader for the MSc Marketing suite of courses. Prior to this I held academic posts at Keele University, where I completed my PhD, and the University of Hong Kong.

I am a qualitative researcher and employ ethnographic and multisensory research methods to contextualise consumption within wider relational networks, practices and discourses. My research focuses on a wide variety of topics (e.g. consumer collectables, human-animal relationships, green spaces and places, the sharing economy, food waste), and explores the ‘limits’ of consumer agency, and the socio-materiality of value, meanings and place. I present my research at international conferences and have published in a range of academic journals including Marketing Theory, Consumption, Markets and Culture, and the Journal of Consumer Behaviour.  I have co-authored a book entitled Inside the Compassionate Organization; Culture, Identity, and Image in an English Hospice (Oxford University Press, 2018), and contributed to an edited book entitled Narrating Objects, Collecting Stories (Routledge, 2012). I am on the editorial review board of the Journal of Consumer Behaviour.

My teaching focuses on consumer behaviour, consumer engagement and qualitative research methods. I am a Fellow of the Higher Education Academy (FHEA).

Research Expertise and Interests

  • Consumption and the Sharing Economy
  • Disposal in consumer research
  • Food waste practices
  • Place, space and consumption
  • Responsible consumption

Research Expertise and Interests

  • Consumption and the Sharing Economy
  • Responsible consumption
  • Consumption practices
  • Ethnography
  • Food waste practices
  • Place, space and consumption
  • Interpretive consumer research
  • Consumer Culture Theory
  • Visual research methods

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View all 14 research outputs
  • 8 Oral presentation
  • 2 PhD Examination
  • 1 Invited talk
View all 11 activities