Fiona joined the Business School as Senior Lecturer in Marketing in 2012 after ten years at Salford Business School, where she was Lecturer in Marketing and Consumer Research. Prior to this she held academic posts at Keele University, where she completed her PhD, and the University of Hong Kong. Before embarking on an academic career Fiona worked for a number of years in marketing for International Computers Ltd (ICL) in the UK.

Fiona's research interests span notions of community, the sharing economy and sustainability. She is currently undertaking research on the sustainability of sharing supermarket food waste. Another research project focuses on the implementation of a not-for-profit public sharing platform which seeks to promote the sharing of 'stuff, skills and space' within local communities.

Fiona is a Fellow of the Higher Education Academy (FHEA).

• Sustainable Consumption
• Community and Consumption
• Sharing Economy and Consumption
• Disposal in Consumer Research
• Consumer Resistance to Ethical/Green Consumption
• Moral Dimensions of Consumption
• Consumption of Place and Space