Research output per year
Research output per year
Dr
Accepting PhD Students
Research activity per year
6 Last checked 2 October 2020.
I joined the Business School in 2012 after ten years at the University of Salford, where I was Lecturer in Consumer Research and Marketing, and Course Leader for the MSc Marketing suite of courses. Prior to this I held academic posts at Keele University, where I completed my PhD, and the University of Hong Kong.
I am a qualitative researcher and employ ethnographic and multisensory research methods to contextualise consumption within wider relational networks, practices and discourses. My research focuses on a wide variety of topics (e.g. consumer collectables, human-animal relationships, green spaces and places, the sharing economy, food waste), and explores the ‘limits’ of consumer agency, and the socio-materiality of value, meanings and place. I present my research at international conferences and have published in a range of academic journals including Marketing Theory, Consumption, Markets and Culture, and the Journal of Consumer Behaviour. I have co-authored a book entitled Inside the Compassionate Organization; Culture, Identity, and Image in an English Hospice (Oxford University Press, 2018), and contributed to an edited book entitled Narrating Objects, Collecting Stories (Routledge, 2012). I am on the editorial review board of the Journal of Consumer Behaviour.
My teaching focuses on consumer behaviour, consumer engagement and qualitative research methods. I am a Fellow of the Higher Education Academy (FHEA).
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Book/Report › Book › peer-review
John Lever (Speaker), Roberta Sonnino (Speaker) & Fiona Cheetham (Speaker)
Activity: Talk or presentation types › Oral presentation
John Lever (Speaker), Fiona Cheetham (Speaker) & Morven McEachern (Speaker)
Activity: Talk or presentation types › Oral presentation
Fiona Cheetham (Speaker) & John Lever (Contributor to Paper or Presentation)
Activity: Talk or presentation types › Oral presentation
Fiona Cheetham (Invited speaker)
Activity: Talk or presentation types › Invited talk
Fiona Cheetham (Speaker)
Activity: Talk or presentation types › Oral presentation