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Last updated 20th March 2023


I joined the Business School in 2012 after ten years at the University of Salford, where I was Lecturer in Consumer Research and Marketing, and Course Leader for the MSc Marketing suite of courses. Prior to this I held academic posts at Keele University, where I completed my PhD, and the University of Hong Kong.

I am a qualitative researcher and employ ethnographic and multisensory research methods to contextualise consumption within wider relational networks, practices and discourses. I like to explore a variety of different topics including; the consumer collectables market, pets and the human-animal relationship, the sharing economy, food consumption and waste practices, green and blue spaces and places and, more recently, human-nature entanglements in consumer society.  My research analyses the ‘limits’ of human agency, the socio-materiality of value, meanings, space and place, power relations and sustainability. I present my research at international conferences and have published in a range of academic journals including Marketing Theory, Journal of Rural Studies, Journal of Business Research, Consumption, Markets and Culture, Geoforum, and the Journal of Consumer Behaviour.  I have co-authored a book entitled Inside the Compassionate Organization; Culture, Identity, and Image in an English Hospice (Oxford University Press, 2018), and contributed to an edited book entitled Narrating Objects, Collecting Stories (Routledge, 2012). I am on the editorial review board of the Journal of Consumer Behaviour.

My teaching focuses on consumer behaviour, consumer engagement and qualitative research methods. I am a Fellow of the Higher Education Academy (FHEA).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 2 - Zero Hunger
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

Research Expertise and Interests

  • Consumption and the Sharing Economy
  • Responsible consumption
  • Consumption practices
  • Ethnography
  • Food waste practices
  • Place, space and consumption
  • Interpretive consumer research
  • Consumer Culture Theory
  • Visual research methods
  • Disposal in Consumer Research
  • Food Consumption and Waste Practices
  • Human-Nature Entanglements


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