Guy McKelvey

I as a year lead and module leader across undergraduate degrees within a fashion business context with specific specialisms across fashion buying, marketing, strategy and enterprise within the department of Fashion and Textile at the University of Huddersfield. I have represented the University at international exhibitions and conferences including Beijing Institute of Fashion Technology, World Student Design Competition- China and the Global Marketing Conference in Korea. I have organised cross collaborative teaching with the World University of Design and Shiv Nadar universities in India. I am an external examiner across both home and international courses within fashion, design and communications. I am a member of the Levitt group of senior marketing professionals which is part of the Chartered Institute of Marketing.

Previous Employment.
Global senior fashion marketing professional, consultant, entrepreneur and educator. Over twenty years of senior management and director experience leading sales and marketing teams with the world’s best luxury, denim and streetwear brands to commercial global success. Extensive retail and buying experience across SME’s. I have also worked as a long term consultant on strategy , product and marketing development for various major players of global fashion retailing and manufacture.

Key specialist knowledge and research interests in the following areas of fashion:

Luxury, RTW, Streetwear, Denim.
Future of retail specifically in a connected world.
Technology as a disrupter to traditional channels of distribution.
Developing a sustainable yet commercial agenda for new consumers.
Fashion marketing communication strategies for an omnichannel presence post Generation Z.

Projects and Initiatives

Outreach to regional fashion businesses.
Consulting through the Future Fashion Factory Initiative
Development of placement opportunities for our year three placement students.
Development of industry engagement talks through my own initiative Fashion Talks