Dr James Dyer writes on design and cultural theory. Before lecturing in Graphic Design at the University of Huddersfield, he was a freelance designer and programmer. He gained his Bachelors in Multimedia Design (UK), his Masters in New Media and Digital Culture (NL), and his PhD from the department of Art and Communication (UK). His recent (generally cynical) writings on New Media and Speculative Design have lead him towards wandering projects increasingly concerned with realist accounts of everyday graphic designs. He is currently final year lead of the undergraduate course Graphic Design and Animation, in which he also leads the advanced studio and theory modules. James is currently collaborating on a project of Graphic Events.