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Last updated 27th March 2023


I received my PhD in Film and Media Studies from the University of California, Santa Barbara in 2019 and my MA in Film and Media Studies from the University of California, Santa Barbara in 2014. My current book project is a technological history of the Nielsen Ratings that examines the role of audience analytics and data-driven consumer surveillance in the foundation and evolution of commercial television. This research extends from my dissertation, Television Ratings: From Audimenter to Big Data, which received an award from the Society of Cinema and Media Studies.

My research, generally, integrates history and digital media theory to explore topics related to television content, programming, and distribution; the way audience data is collected and used; and how audiences interface with media technologies and platforms. My work has been published in Television and New MediaThe Velvet Light Trap (an article that received an Annette Khun award from Screen Journal), Participations: Journal of Audience Reception Research, Media Fields journal, and Flow, as well as in numerous edited book collections.

I am the School of Arts Humanities' early career representative in the Data Science Area of Strategic Research Importance at the University of Huddersfield.

My related service work has included being on the steering committee of the Television Studies Special Interest Group at the Society of Cinema and Media Studies and serving as juror for the Peabody Television Awards. I've also worked on the editorial staffs of Camera Obscura: Feminism, Media, and Culture and Media Fields journal.

I teach classes across film and media studies, including most recently at the Univerity of Huddersfield: Analysing Content; Digital Media, Data and Analysis; and Media Users, Audiences, and Fans. I've also taught classes on the following topics:

Netflix: The Industry and Culture of Streaming Media

Television and Cultural Representation

Surveillance and Identity in the Digital Age

'90s Television: Industry, Genre, and Identity

Media Criticism

Audience Analytics from Radio to Digital

Television History

History of Electronic Media: From Telegraphy to Early Television

Introduction to Film

Advanced Film Analysis

Film Theory

Digital Media Theory

Introduction to Environmental Media

Ethics In Engineering (a part of the core curriculum in the Engineering department at the University of California, Santa Barbara).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities

Research Expertise and Interests

  • Audience Analytics
  • Television Studies
  • Media Industries
  • Critical Data Studies
  • Film Studies
  • Media History
  • Surveillance
  • Audience Studies
  • Digital Media Theory
  • Technology Studies
  • Narrative Form and Visual Aesthetics
  • Cultural Theory


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