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Personal profile


John is currently a Senior Lecturer in Entrepreneurship. His primary interests include teaching entrepreneurship and entrepreneurial marketing at undergraduate level.

John joined the University in 1974 having worked for a short period with the Greater London Council during one of their most turbulent periods of change.  For a good number of years he specialised in public sector economics along with environmental economics but always had an interest in small business. John became the Regional Director for Yorkshire and Humberside Graduate Enterprise Programme betwwen 1987-1991. He also ran the Business and Manager Development unit for the Business School for 2 years. Since then John has concentrated on developing and teaching entrepreneurship currently to undergraduates and previously to master level.

Research Expertise and Interests

  • Alongside the study of small business in general.
  • On entrepreneurial marketing within small business which can either be seen as a general interest in how the SME actually markets itself in practice or the notion that the combination of entrepreneurship and marketing delivers more potent outcomes both in practice   and in understanding the realities of small business.
  • The extension of entrepreneurial marketing beyond the SME, in this case, to public arts sculpture trails.
  • The teaching of entrepreneurship particularly entrepreneurial marketing.

Fingerprint Dive into the research topics where John Day is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 14 Similar Profiles
entrepreneurship Social Sciences
marketing Social Sciences
electronic business Social Sciences
role model Social Sciences
entrepreneur Social Sciences
commerce Social Sciences
Indonesia Social Sciences
public sector Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1995 2017

22 Citations (Scopus)

E-commerce adoption by SMEs in developing countries: Evidence from Indonesia

Rahayu, R. & Day, J., 1 Apr 2017, In : Eurasian Business Review. 7, 1, p. 25-41 17 p.

Research output: Contribution to journalArticle

Open Access
E-commerce adoption
Electronic commerce
Small and medium-sized enterprises
Developing countries

Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia

Rahayu, R. & Day, J., 3 Jul 2015, In : Procedia - Social and Behavioral Sciences. 195, p. 142-150 9 p.

Research output: Contribution to journalArticle

Open Access
electronic business
Developing Countries
developing country

Entrepreneurial orientation in a conflict environment: An analysis of high and low entrepreneurial SMEs

Muhammad, N., Day, J., Ali, I. & Sabir, M., Sep 2015, In : Journal of Asia Entrepreneurship and Sustainability. XI, 3, p. 57-96 40 p.

Research output: Contribution to journalArticle

Small and medium-sized enterprises
Entrepreneurial orientation
Entrepreneurial firms

Involving the entrepreneurial role model: A possible development for entrepreneurship education

Rahman, H. & Day, J., 20 Jun 2014, In : Journal of Entrepreneurship Education. 17, 2, p. 163-171 9 p.

Research output: Contribution to journalArticle

Open Access
role model
university teacher
8 Citations (Scopus)

Entrepreneurship and the small to medium-sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner-managers

Day, J., Reynolds, P. & Lancaster, G., 2006, In : Management Decision. 44, 5, p. 581-597 17 p.

Research output: Contribution to journalArticle

Small to medium-sized enterprises
Small and medium-sized enterprises

Activities 2017 2017

  • 3 Oral presentation

A Critical Reflection Upon the Postmodernist Philosophical Positions and Issues Relevant to the Entrepreneurship Research

John Day (Speaker), Alvin Aldawod (Speaker)
6 Sep 2017

Activity: Talk or presentation typesOral presentation

Opportunity Recognition Mix – The 4Cs

John Day (Speaker), Alvin Aldawod (Speaker)
5 Sep 2017

Activity: Talk or presentation typesOral presentation

Entrepreneurial Environmental Challenges to be Addressed on the Journey to Becoming an 'Entrepreneurial University': A Case Study of the University of Duhok, Kurdistan

Alvin Aldawod (Speaker), John Day (Speaker)
28 Jun 201730 Jun 2017

Activity: Talk or presentation typesOral presentation