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Personal profile

Biography

John is currently a Senior Lecturer in Entrepreneurship. His primary interests include teaching entrepreneurship and entrepreneurial marketing at undergraduate level.

John joined the University in 1974 having worked for a short period with the Greater London Council during one of their most turbulent periods of change.  For a good number of years he specialised in public sector economics along with environmental economics but always had an interest in small business. John became the Regional Director for Yorkshire and Humberside Graduate Enterprise Programme betwwen 1987-1991. He also ran the Business and Manager Development unit for the Business School for 2 years. Since then John has concentrated on developing and teaching entrepreneurship currently to undergraduates and previously to master level.

Research Expertise and Interests

  • Alongside the study of small business in general.
  • On entrepreneurial marketing within small business which can either be seen as a general interest in how the SME actually markets itself in practice or the notion that the combination of entrepreneurship and marketing delivers more potent outcomes both in practice   and in understanding the realities of small business.
  • The extension of entrepreneurial marketing beyond the SME, in this case, to public arts sculpture trails.
  • The teaching of entrepreneurship particularly entrepreneurial marketing.

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Research Output

  • 6 h-Index
  • 8 Article
  • 1 Review article

E-commerce adoption by SMEs in developing countries: Evidence from Indonesia

Rahayu, R. & Day, J., 1 Apr 2017, In : Eurasian Business Review. 7, 1, p. 25-41 17 p.

Research output: Contribution to journalArticle

Open Access
  • 28 Citations (Scopus)

    Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia

    Rahayu, R. & Day, J., 3 Jul 2015, In : Procedia - Social and Behavioral Sciences. 195, p. 142-150 9 p.

    Research output: Contribution to journalArticle

    Open Access
  • Entrepreneurial orientation in a conflict environment: An analysis of high and low entrepreneurial SMEs

    Muhammad, N., Day, J., Ali, I. & Sabir, M., Sep 2015, In : Journal of Asia Entrepreneurship and Sustainability. XI, 3, p. 57-96 40 p.

    Research output: Contribution to journalArticle

  • Involving the Entrepreneurial Role Model: A Possible Development for Entrepreneurship Education

    Rahman, H. & Day, J., 1 Dec 2014, In : Journal of Entrepreneurship Education. 17, 2, p. 163-171 9 p.

    Research output: Contribution to journalArticle

    Open Access
  • Entrepreneurship and the small to medium-sized enterprise: A divergent/convergent paradox in thinking patterns between advisers and SME owner-managers

    Day, J., Reynolds, P. & Lancaster, G., 2006, In : Management Decision. 44, 5, p. 581-597 17 p.

    Research output: Contribution to journalArticle

  • 10 Citations (Scopus)

    Activities

    • 3 Oral presentation

    A Critical Reflection Upon the Postmodernist Philosophical Positions and Issues Relevant to the Entrepreneurship Research

    John Day (Speaker), Alvin Aldawod (Speaker)
    6 Sep 2017

    Activity: Talk or presentation typesOral presentation

    Opportunity Recognition Mix – The 4Cs

    John Day (Speaker), Alvin Aldawod (Speaker)
    5 Sep 2017

    Activity: Talk or presentation typesOral presentation

    Entrepreneurial Environmental Challenges to be Addressed on the Journey to Becoming an 'Entrepreneurial University': A Case Study of the University of Duhok, Kurdistan

    Alvin Aldawod (Speaker), John Day (Speaker)
    28 Jun 201730 Jun 2017

    Activity: Talk or presentation typesOral presentation