Personal profile


John is currently a Senior Lecturer in Entrepreneurship. His primary interests include teaching entrepreneurship and entrepreneurial marketing at undergraduate level.

John joined the University in 1974 having worked for a short period with the Greater London Council during one of their most turbulent periods of change.  For a good number of years he specialised in public sector economics along with environmental economics but always had an interest in small business. John became the Regional Director for Yorkshire and Humberside Graduate Enterprise Programme betwwen 1987-1991. He also ran the Business and Manager Development unit for the Business School for 2 years. Since then John has concentrated on developing and teaching entrepreneurship currently to undergraduates and previously to master level.

Research Expertise and Interests

  • Alongside the study of small business in general.
  • On entrepreneurial marketing within small business which can either be seen as a general interest in how the SME actually markets itself in practice or the notion that the combination of entrepreneurship and marketing delivers more potent outcomes both in practice   and in understanding the realities of small business.
  • The extension of entrepreneurial marketing beyond the SME, in this case, to public arts sculpture trails.
  • The teaching of entrepreneurship particularly entrepreneurial marketing.

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Small and medium-sized enterprises Business & Economics
Small business Business & Economics
Entrepreneurship Business & Economics
Marketing Business & Economics
Entrepreneurial orientation Business & Economics
Entrepreneurs Business & Economics
Entrepreneurial firms Business & Economics
Developing countries Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2001 2017

1 Citations

E-commerce adoption by SMEs in developing countries: Evidence from Indonesia

Rahayu, R. & Day, J. 1 Apr 2017 In : Eurasian Business Review. 7, 1, p. 25-41 17 p.

Research output: Contribution to journalArticle

Open Access
E-commerce adoption
Electronic commerce
Small and medium-sized enterprises
Developing countries

Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia

Rahayu, R. & Day, J. 3 Jul 2015 In : Procedia - Social and Behavioral Sciences. 195, p. 142-150 9 p.

Research output: Contribution to journalArticle

Open Access
electronic business
Developing Countries
developing country

Entrepreneurial orientation in a conflict environment: An analysis of high and low entrepreneurial SMEs

Muhammad, N., Day, J., Ali, I. & Sabir, M. Sep 2015 In : Journal of Asia Entrepreneurship and Sustainability. XI, 3, p. 57-96 40 p.

Research output: Contribution to journalArticle

Small and medium-sized enterprises
Entrepreneurial orientation
Entrepreneurial firms

Involving the entrepreneurial role model: A possible development for entrepreneurship education

Rahman, H. & Day, J. 20 Jun 2014 In : Journal of Entrepreneurship Education. 17, 2, p. 163-171 9 p.

Research output: Contribution to journalArticle

Open Access
role model
university teacher
7 Citations
Small to medium-sized enterprises
Small and medium-sized enterprises

Activities 2017 2017

  • 2 Oral presentation

Opportunity Recognition Mix – The 4Cs

Day, J. (Speaker), Alvin Aldawod (Speaker)
5 Sep 2017

Activity: Oral presentation