John Nicholson


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Personal profile

Research Expertise and Interests

Maintaining a fundamental interest in business-to-business and industrial strategy, Professor Nicholson's conceptual interests include a focus on the local-international link and the interplay between core and peripheral areas. 

More recently, he has found a specific interest in the overlaps between economic geography, international business and industrial marketing. Professor Nicholson's research pursues the topics of developing economy contexts such as Vietnam, Pakistan, Nigeria China, Libya and Egypt.

His more recent work focuses on the process of internationalisation, particularly of SMEs, though he has not ceased to take interest in foreign investors in emerging markets. In a thread of evolving work, Professor Nicholson is also investigating recombinant innovation in peripheral areas. 



Following a professional background in the agricultural and supply chain industries, working in business development and sales, Professor Nicholson joined Hull University as a Lecturer in Marketing and Business Strategy. For thirteen years he gained extensive teaching experience, leading over 20 different modules and undertaking the position of Programme Leader for both under and postgraduate programmes in marketing and management.

Professor Nicholson went on to become a Reader in Strategic Management at Sheffield Hallam University, joining the University of Huddersfield in 2017 as Head of the Department of Management.


  • Business-to-Business
  • Industrial Strategy
  • Strategy-as-Practice
  • Value B2B Co-Creation
  • Coopetition
  • Migrant Entrepeneurship
  • Absorptive Capacity
  • Entrepreneurial Ecosystems
  • Effectuation Processes
  • Knowledge Transfer
  • Technological Catch-Up
  • Supply Chain Sustainability
  • Impact of Institutions on Businesses
  • Structuration
  • Critical Realism
  • Theory Building Research
  • Emerging Markets
  • Less Developed Markets
  • Innovation
  • Internationalization
  • Time and Space
  • Geographic Proximity
  • Process
  • Emergence
  • Ecosystems
  • Clusters
  • Social Capital
  • Social Upgrading
  • Business Models
  • Business Model Innovation
  • Open-Innovation
  • Value Co-Creation
  • Platform Innovation
  • Boundary Spanning
  • Sense-Making
  • Global Value
  • Supply Chains
  • Change
  • Change Management

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2018

Enhancing Creativity Through Workspace Design

Suckley, L. & Nicholson, J., 19 Jul 2018, The Palgrave Handbook of Creativity at Work . Martin, L. & Wilson, N. (eds.). 1st ed. Palgrave Macmillan UK, p. 245-263 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Knowledge workers
Organizational boundaries

The “Tango Argentino”: A Metaphor for Understanding Effectuation Processes

Pattinson, S., Ciesielska, M., Preece, D., Nicholson, J. & Alexandersson, A., 4 Jun 2018, In : Journal of Management Inquiry. 13 p.

Research output: Contribution to journalArticle

Open Access
1 Citations

What do introduction sections tell us about the intent of scholarly work: A contribution on contributions

Nicholson, J., LaPlaca, P., Al-abdin, A., Breese, R. & Khan, Z., 5 Mar 2018, In : Industrial Marketing Management.

Research output: Contribution to journalArticle

Open Access
Industrial marketing
Systematic review
Defined contribution
Marketing management
11 Citations

Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers

Midgley, G., Nicholson, J. D. & Brennan, R., 1 Apr 2017, In : Industrial Marketing Management. 62, p. 150-159 10 p.

Research output: Contribution to journalArticle

Methodological pluralism
Industrial marketing
Marketing research
4 Citations

Economic Geography and Business Networks: Creating a Dialogue between Disciplines: An Introduction to the Special Issue

Nicholson, J., Gimmon, E. & Felzensztein, C., 1 Feb 2017, In : Industrial Marketing Management. 61, p. 4-9 6 p.

Research output: Contribution to journalEditorial

Economic geography
Business networks
Industrial marketing
Interdisciplinary research

Activities 2015 2016

  • 7 Oral presentation

Rethinking the Boundaries of Strategizing as a Practice: Phenomena, Epiphany, Epiphenomena

John Nicholson (Speaker), Lillia Zerguit-Maghoo (Speaker), Carole Elliott (Speaker)
6 Sep 2016

Activity: Talk or presentation typesOral presentation

Open Business Models and Industrial Marketing: A Multiple Industry-Practice Perspective

Philip Coombes (Speaker), John Nicholson (Speaker)
30 Aug 2016

Activity: Talk or presentation typesOral presentation

A Critical Realist Perspective on Non-Core Entrepreneurial Eco-Systems

John Nicholson (Speaker), Steve Johnson (Speaker), Zaheer Khan (Speaker), Christian Felzensztein (Speaker)
16 Nov 201618 Nov 2016

Activity: Talk or presentation typesOral presentation

Recombinant Innovation and Opportunity Recognition in Peripheral Regions: Identifying "Goldilocks" Opportunities

John Nicholson (Speaker), Jens Eklinder-Frick (Speaker), Steve Hall (Speaker), Franz Huber (Speaker)
29 Oct 2016

Activity: Talk or presentation typesOral presentation

Bridging and Bonding Social Capital and Their Effects on Internationalisation: An Empirical Study of International "Take-Off" in Chinese SMEs

John Nicholson (Speaker), Yumiao Tian (Speaker), Jens Eklinder-Frick (Speaker)
30 Aug 2016

Activity: Talk or presentation typesOral presentation