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Personal profile

Research Expertise and Interests

Maintaining a fundamental interest in business-to-business and industrial strategy, Professor Nicholson's conceptual interests include a focus on the local-international link and the interplay between core and peripheral areas. 

More recently, he has found a specific interest in the overlaps between economic geography, international business and industrial marketing. Professor Nicholson's research pursues the topics of developing economy contexts such as Vietnam, Pakistan, Nigeria China, Libya and Egypt.

His more recent work focuses on the process of internationalisation, particularly of SMEs, though he has not ceased to take interest in foreign investors in emerging markets. In a thread of evolving work, Professor Nicholson is also investigating recombinant innovation in peripheral areas. 



Following a professional background in the agricultural and supply chain industries, working in business development and sales, Professor Nicholson joined Hull University as a Lecturer in Marketing and Business Strategy. For thirteen years he gained extensive teaching experience, leading over 20 different modules and undertaking the position of Programme Leader for both under and postgraduate programmes in marketing and management.

Professor Nicholson went on to become a Reader in Strategic Management at Sheffield Hallam University, joining the University of Huddersfield in 2017 as Head of the Department of Management.

Research Expertise and Interests

  • Business-to-Business
  • Industrial Strategy
  • Strategy-as-Practice
  • Value B2B Co-Creation
  • Coopetition
  • Migrant Entrepeneurship
  • Absorptive Capacity
  • Entrepreneurial Ecosystems
  • Effectuation Processes
  • Knowledge Transfer
  • Technological Catch-Up
  • Supply Chain Sustainability
  • Impact of Institutions on Businesses
  • Structuration
  • Critical Realism
  • Theory Building Research
  • Emerging Markets
  • Less Developed Markets
  • Innovation
  • Internationalization
  • Time and Space
  • Geographic Proximity
  • Process
  • Emergence
  • Ecosystems
  • Clusters
  • Social Capital
  • Social Upgrading
  • Business Models
  • Business Model Innovation
  • Open-Innovation
  • Value Co-Creation
  • Platform Innovation
  • Boundary Spanning
  • Sense-Making
  • Global Value
  • Supply Chains
  • Change
  • Change Management

Fingerprint Dive into the research topics where John Nicholson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2018

5 Citations (Scopus)

Emergent coopetition from a sensemaking perspective: A multi-level analysis

Pattinson, S., Nicholson, J. & Lindgreen, A., 1 Jan 2018, In : Industrial Marketing Management. 68, p. 25-35 11 p.

Research output: Contribution to journalArticle

Multilevel analysis
Levels of analysis

Enhancing Creativity Through Workspace Design

Suckley, L. & Nicholson, J., 19 Jul 2018, The Palgrave Handbook of Creativity at Work . Martin, L. & Wilson, N. (eds.). 1st ed. Palgrave Macmillan UK, p. 245-263 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Knowledge workers
Organizational boundaries
7 Citations (Scopus)
social responsibility
Middle East
political crisis
corporate social responsibility
4 Citations (Scopus)

The interplay between social capital and international opportunities: A processual study of international 'take-off' episodes in Chinese SMEs

Tian, Y., Nicholson, J. D., Eklinder-Frick, J. & Johanson, M., Apr 2018, In : Industrial Marketing Management. 70, p. 180-192 13 p.

Research output: Contribution to journalArticle

Small and medium-sized enterprises
Social capital
Work relationships
12 Citations (Scopus)

The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers

Alfakhri, D., Harness, D., Nicholson, J. & Harness, T., Apr 2018, In : Journal of Business Research. 85, p. 523-531 9 p.

Research output: Contribution to journalArticle

Marketing tools
Strategic marketing

Activities 2014 2019

  • 16 Oral presentation

The charlatans: Possession, corporate shamen and the cult of the empowering leader.

Paul Willis (Speaker), John Nicholson (Speaker), Kevin Orr (Speaker)
10 Jul 2019

Activity: Talk or presentation typesOral presentation

Explaining the sales and marketing interface: Perspectives on the production of B2B value propositions

Simon Kelly (Speaker), Paul Johnston (Speaker), John Nicholson (Speaker)
7 Sep 2018

Activity: Talk or presentation typesOral presentation

Engaged scholarship and the experienced marketing professional: Academic relevance and marketing practice

Simon Kelly (Speaker), Paul Johnston (Speaker), John Nicholson (Speaker)
6 Sep 2018

Activity: Talk or presentation typesOral presentation

Institutional voids and institutional capital: Evidence from Chinese SMEs

Anna Tian (Speaker), John Nicholson (Speaker)
6 Sep 2018

Activity: Talk or presentation typesOral presentation

Trust building in a Complex Innovation Ecosystem: a Contingency Framework

Steven Pattinson (Speaker), John Nicholson (Speaker), Adam Lindgreen (Speaker)
6 Sep 2018

Activity: Talk or presentation typesOral presentation