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John Nicholson

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John Nicholson

Prof

 https://orcid.org/0000-0002-8085-625X

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20062026

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20 from 1,810 citations 

Last updated 8th June 2026

Biography

Following a professional background in the agricultural and supply chain industries, working in business development and sales, Professor Nicholson joined Hull University as a Lecturer in Marketing and Business Strategy. For thirteen years he gained extensive teaching experience, leading over 20 different modules and undertaking the position of Programme Leader for both under and postgraduate programmes in marketing and management.

Professor Nicholson went on to become a Reader in Strategic Management at Sheffield Hallam University, joining the University of Huddersfield in 2017 as Head of the Department of Management.

Maintaining a fundamental interest in business-to-business and industrial strategy, Professor Nicholson's conceptual interests include a focus on the local-international link and the interplay between core and peripheral areas. 

More recently, he has found a specific interest in the overlaps between economic geography, international business and industrial marketing. Professor Nicholson's research pursues the topics of developing economy contexts such as Vietnam, Pakistan, Nigeria China, Libya and Egypt.

His more recent work focuses on the process of internationalisation, particularly of SMEs, though he has not ceased to take interest in foreign investors in emerging markets. In a thread of evolving work, Professor Nicholson is also investigating recombinant innovation in peripheral areas.

Research Expertise and Interests

  • Business-to-Business
  • Industrial Strategy
  • Strategy-as-Practice
  • Value B2B Co-Creation
  • Coopetition
  • Migrant Entrepeneurship
  • Absorptive Capacity
  • Entrepreneurial Ecosystems
  • Effectuation Processes
  • Knowledge Transfer
  • Technological Catch-Up
  • Supply Chain Sustainability
  • Impact of Institutions on Businesses
  • Structuration
  • Critical Realism
  • Theory Building Research
  • Emerging Markets
  • Less Developed Markets
  • Innovation
  • Internationalization
  • Time and Space
  • Geographic Proximity
  • Process
  • Emergence
  • Ecosystems
  • Clusters
  • Social Capital
  • Social Upgrading
  • Business Models
  • Business Model Innovation
  • Open-Innovation
  • Value Co-Creation
  • Platform Innovation
  • Boundary Spanning
  • Sense-Making
  • Global Value
  • Supply Chains
  • Change
  • Change Management
  • Focus on the local-international link
  • Economic geography
  • International business and industrial marketing
  • Developing economy
  • SME

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 5 - Gender Equality
    SDG 5 Gender Equality
  4. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  5. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  6. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  7. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  8. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  9. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions

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Collaborations and top research areas from the last five years

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  • 16 Oral presentation
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