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Personal profile


Keith Butterick has worked in journalism and Public Relations. His career started in local newspapers before specialising in magazine journalism and finance and business journalism. His work as a business journalist included Business Editor of ‘Yorkshire on Sunday’ editor of various trade publications such as ‘Caring Today’ and ‘Private Wealth Advisor’, ‘Business in Yorkshire’.

He launched and edited two successful business magazines ‘Finance North’ and ‘Northern Business and Finance’.

He was twice the winner of the Industrial Society/Texaco Industrial Society of Industrial Journalist of the Year and shortlisted twice in the British Society of Magazine Editors business magazine section. He was also Northern Business Journalist of the Year on two occasions. 

In Public Relations he has worked across a number of sectors, in both Public Relations consultancies and as in-house PR practitioner for a public company handling media and investor relations. His working experience includes consumer PR he was a director of a financial public relations where he worked on the flotation of a number of companies. He has also worked in public affairs. He also worked as press officer for the Labour Party during general and European elections.

He is one of the few researchers in the UK working in the field of business and financial journalism, his book, A Critical Introduction to Business and Finance Journalism: Churnalism, Complacency and Collusion will be published in 2013.

A former Councillor and with his experience has advised Local authorities on communication strategy and carrying out communication audits. He also advises many large scale companies on Public Liaison Panels, he is an expert on community engagement and has run many consultation programmes on behalf of clients.

Research Expertise and Interests

  • Business and financial journalism
  • Consultation, engagement and democracy
  • Communications in the public sector; development and growth of Public Relations in local government; changing and emerging structures; developing evaluation models
  • Public Relations writing and language – identifying the ideological function of language and the role of public relations

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Research Output