Personal profile


Lianghui joined the Business School in June 2014 as a lecturer in International Business for the Department of Strategy and Marketing. Prior to this, Lianghui worked as a part-time brought-in teacher at Loughborough University Business School. Lianghui obtained his PhD in International Business, as well as his MSc in Marketing and Management, with disctinction, from Loughborough University. He completed his BA in English (Translation and Cultural Studies) from Guangzhou University in China.

Lianghui is now teaching both undergraduate and postgraduate modules, including Cross Cultural Management, International Business Environment, and International Business.

Research Expertise and Interests

  • Cross-Cultural Management
  • Cultural Intelligence

Research Degree Supervision

Click Here to see all postgraduate research opportunities with Dr Lianghui Lei

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Intelligence Medicine & Life Sciences
Generation Y Business & Economics
Time orientation Business & Economics
Managers Business & Economics
Fuzzy sets Business & Economics
Cultural activities Business & Economics
Uncertainty avoidance Business & Economics
Experimental analysis Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2016 2016

A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y

Ott, U. F., Gates, M., Lei, L. & Lewis, R. Nov 2016 In : Journal of Business Research. 69, 11, p. 5500-5506 7 p.

Research output: Contribution to journalArticle

Time orientation
Generation Y
Experimental analysis
Qualitative comparative analysis
Cultural activities