Lianghui Lei


If you made any changes in Pure these will be visible here soon.

Personal profile


Lianghui joined the Business School in June 2014 as a lecturer in International Business for the Department of Strategy and Marketing. Prior to this, Lianghui worked as a part-time brought-in teacher at Loughborough University Business School. Lianghui obtained his PhD in International Business, as well as his MSc in Marketing and Management, with disctinction, from Loughborough University. He completed his BA in English (Translation and Cultural Studies) from Guangzhou University in China.

Lianghui is now teaching both undergraduate and postgraduate modules, including Cross Cultural Management, International Business Environment, and International Business.

Research Expertise and Interests

  • Cross-Cultural Management
  • Cultural Intelligence

Research Degree Supervision

Click Here to see all postgraduate research opportunities with Dr Lianghui Lei

Fingerprint Dive into the research topics where Lianghui Lei is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Generation Y Business & Economics
Time orientation Business & Economics
Managers Business & Economics
Cultural activities Business & Economics
Uncertainty avoidance Business & Economics
Experimental analysis Business & Economics
Group behavior Business & Economics
China Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2016 2016

A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y

Ott, U. F., Gates, M., Lei, L. & Lewis, R., Nov 2016, In : Journal of Business Research. 69, 11, p. 5500-5506 7 p.

Research output: Contribution to journalArticle

Time orientation
Generation Y
Experimental analysis
Qualitative comparative analysis
Cultural dimensions

Activities 2012 2017

  • 1 Publication Peer-review
  • 1 Oral presentation

International Journal of Business Governance and Ethics (Journal)

Lianghui Lei (Reviewer)
Nov 2017

Activity: Publication peer-review and editorial work typesPublication Peer-review

An exploratory study of regional negotiation styles in China

Lianghui Lei (Speaker)
30 Mar 2012

Activity: Talk or presentation typesOral presentation