Loren Birkett

Loren Birkett

 https://orcid.org/0009-0005-9044-3693

Personal profile

Biography

Loren Birkett is a Lecturer in Marketing and Course Leader for Undergraduate Marketing Courses. Loren teaches various modules at Undergraduate and Postgraduate Levels, notably Principles of Marketing, Digital Marketing and Social Media Marketing.

Prior to working in academia, Loren held marketing roles in public and private sector including a tech start up, local authority, combined authority and construction.

Loren is a Chartered Marketer, Girls in Marketing member and a professional member of the Data & Marketing Associaton (DMA). Loren holds a Postgraduate Certificate in Higher Education (PGCert HE), and is a Fellow of the Higher Education Academy (FHEA).

Loren is currently completing a PhD in AI generated social media influencers at Leeds Beckett University.

Research Expertise and Interests

Lorens research interests include Digital Marketing, Social Media Marketing, Influencer Marketing and Small Business Marketing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

External positions

Part Time Hourly Paid Lecturer, Leeds Beckett University

1 Jan 2024 → 1 May 2025

Research Expertise and Interests

  • Digital Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Small Business Marketing
  • AI in Marketing
  • 5 Membership of a Society or Institute