Research output per year
Research output per year
Personal profile
Biography
Loren Birkett is a Lecturer in Marketing and Course Leader for Undergraduate Marketing Courses. Loren teaches various modules at Undergraduate and Postgraduate Levels, notably Principles of Marketing, Introduction to Digital Marketing, Digital Marketing Strategy, The Marketing Professional and Social Media Marketing.
Prior to working in academia, Loren held marketing roles in public and private sector including a tech SaaS start up, local authority, combined authority and construction.
Loren is a Chartered Marketer, Girls in Marketing member and a professional member of the Data & Marketing Associaton (DMA). Loren holds a Postgraduate Certificate in Higher Education (PGCert HE), and is a Fellow of the Higher Education Academy (FHEA).
Loren is currently completing a PhD in AI generated social media influencers at Leeds Beckett University.
Research Expertise and Interests
Lorens research interests include Digital Marketing, Social Media Marketing, Influencer Marketing and Small Business Marketing.
External positions
External Examiner, Anglia Ruskin University
1 Sept 2025 → …
External Examiner, Bournemouth University
1 Sept 2025 → …
Part Time Hourly Paid Lecturer, Leeds Beckett University
1 Jan 2024 → 1 May 2025
Research Expertise and Interests
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Small Business Marketing
- AI in Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Loren Birkett is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Research output
- 2 Other chapter contribution
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Concert Pricing Controversies
Birkett, L., 23 Jul 2026, Marketing. Baines, P., Rosengren, S., Antonetti, P. & Whitehouse, S. (eds.). 7th ed. Oxford University Press, p. 230 1 p.Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution
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Rhode Re-imaginines Beauty
Birkett, L., 23 Jul 2026, Marketing. Baines, P., Rosengren, S., Antonetti, P. & Whitehouse, S. (eds.). 7th ed. Oxford University Press, p. 261 1 p.Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution
Activities
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2026 Academy of Marketing Doctoral Colloquium
Birkett, L. (Participant)
6 Jul 2026Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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An examination of trust and distrust of AI generated social media influencers: a digital ethnographic approach
Birkett, L. (Speaker)
29 Jun 2026Activity: Talk or presentation types › Oral presentation
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An Examination of Trust in AI-Generated Social Media Influencers
Birkett, L. (Speaker)
4 Jun 2026Activity: Talk or presentation types › Oral presentation
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An examination of trust and distrust of AI generated social media influencers: a digital-ethnographic approach
Birkett, L. (Speaker)
15 Jan 2026Activity: Talk or presentation types › Oral presentation
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Data and Marketing Association (External organisation)
Birkett, L. (Member)
2025 → …Activity: Membership types › Membership of a Society or Institute