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Personal profile


Mohammed has extensive expertise in international recruitment, international student support, marketing, communications, and customer care; all gained in diverse and challenging environments.

Mohammed was responsible for initiating international students support initiatives in the Business School which were subsequently adopted university-wide. He is now the Head of International Student Support for the Business School.

As Head of International Student Support for the Business School, Mohammed is responsible for developing, implementing and managing the Business School's support and development for international students.

Mohammed is based within the Department of Strategy & Marketing where he is Principal Lecturer in Marketing and Enterprise Development Lead. He has also served as University-wide Mentor, University-wide KTP Advisor & Mentor, Pan School role on Post Graduate Development and Enhancement. One of the KTP’s he managed received a national award and a prestigious Grade 1 as well as being forwarded for the best overall national KTP programme.

Previously, Mohammed worked in the BNFL Corporate Communications Unit in a dual role. Firstly, working towards harmonizing BNFL’s communications, and secondly, as a researcher and consultant in the area of integrated communications. During his time at Railtrack he developed and streamlined the company's internal communications strategies and procedures, primarily focusing on enhancing employee satisfaction through delivering accurate and timely communications during a time of change and uncertainty.

During his time at Pinderfields General Hospital, Mohammed introduced the hospitals internal communication agenda based around an integrated patient and staff needs approach. One of the first strategies of its kind within the public health sector at that time.

Research Expertise and Interests

  • Knowledge and learning in SMEs
  • Service quality and its impact on the student experience 

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Research Output

  • 85 Citations
  • 5 h-Index
  • 9 Article
  • 1 Chapter

Academics’ perspectives of international students in UK higher education

Jabbar, A., Teviotdale, W., Mirza, M. & Mswaka, W., 15 Mar 2020, In : Journal of Further and Higher Education. 44, 3, p. 350-364 15 p.

Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Managing Diversity: academic's perspective on culture and teaching

    Jabbar, A. & Mirza, M., 3 Sep 2019, In : Race Ethnicity and Education. 22, 5, p. 569-588 20 p.

    Research output: Contribution to journalArticle

    Open Access
  • 4 Citations (Scopus)

    Consumerisation in UK Higher Education Business Schools: Higher Fees, Greater Stress and Debatable Outcomes

    Jabbar, A., Analoui, B., Kong, K. & Mirza, M., 1 Jul 2018, In : Higher Education. 76, 1, 16 p.

    Research output: Contribution to journalArticle

    Open Access
  • 10 Citations (Scopus)

    Identification of Cultural Heuristics for the creation of consistent and fair pedagogy for ethnically diverse students

    Jabbar, A. & Mirza, M., 10 Mar 2017, Culturally Responsive Pedagogies: Working Towards Decolonisation, Indigeneity and Interculturalism. Pirbhai-Illich, F., Pete, S. & Martin, F. (eds.). Palgrave Macmillan Ltd., p. 29-52 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 2 Citations (Scopus)

    Service quality models in the context of the fitness industry

    Polyakova, O. & Mirza, M. T., 11 Jul 2016, In : Sports, Business and Management. 6, 3, p. 360-382 23 p.

    Research output: Contribution to journalArticle

    Open Access
  • 11 Citations (Scopus)


    • 2 Oral presentation

    The Rise of the Machines: Twilight of the Autonomous Academic

    Abdul Jabbar (Speaker), Bejan Analoui (Speaker), Mohammed Mirza (Speaker), Kai Kong (Speaker)
    23 Aug 201725 Aug 2017

    Activity: Talk or presentation typesOral presentation

    Marketisation vs Marginalisation: The Tension Between Institutions and Academics.

    Abdul Jabbar (Speaker), Kai Kong (Speaker), Mohammed Mirza (Speaker)
    26 Apr 2016

    Activity: Talk or presentation typesOral presentation