Morven McEachern

Prof, Professor of Sustainability & Ethics

Accepting PhD Students

  • 66 Citations
  • 6 h-Index

Research output per year

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Personal profile

Google Scholar h-Index

24 Last checked 5 October 2020.


Morven McEachern joined Huddersfield Business School from the University of Salford where she held a number of research-led roles. In addition to a visiting Professor position at ISCTE Business School, Lisbon she previously spent over 7 years at Lancaster University Management School where her last role was Director of Undergraduate Studies. Her research interests lie within a variety of sustainable production and consumption contexts. This research has been presented at a number of international conferences and a range of academic journals such as Marketing Theory, Consumption, Markets and Culture, Sociology and the Journal of Business Ethics. She has co-edited various Journal special issues around her related research interests; contributed to edited books (e.g. The Ethical Consumer, Sage, 2005) and is co-author of Contemporary Issues in Green and Ethical Marketing(Routledge, 2014) as well as appearing on various media to talk about her research. 

Research Expertise and Interests

Sustainability - food ethics; business ethics; consumption ethics.

Social enterprise - social impact; austerity; food poverty.

Place - community spaces e.g. parks, greenspace

Research Degree Supervision

I am currently supervising PhD students who are focusing on sustainable consumption, social enterprise, ethical consumption and poverty alleviation.

I would welcome new students in areas around business responsibility; social enterprise; food and consumption ethics.

External positions

Honorary Professor, University of Salford

1 Oct 2017 → …

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Research Output

Open Access
  • 1 Citation (Scopus)

    Food Marketing Ethics

    McEachern, M., 5 Oct 2020, The SAGE Handbook of Marketing Ethics. Eagle, L., Dahl, S., De Pelsmacker, P. & Taylor, C. R. (eds.). SAGE Publications Ltd, p. 354-366 13 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity

    Szmigin, I., O'Loughlin, D., McEachern, M., Karantino, K., Barbosa, B., Lamprinakos, G. & Fernández Moya, M. E., 10 Jun 2020, In : European Journal of Marketing. 54, 8, p. 1883-1907 25 p.

    Research output: Contribution to journalArticle

    Open Access
  • Research brief update: Understanding food poverty and the transitional behaviour of vulnerable individuals: Research brief update

    McEachern, M., Moraes, C., Gibbons, A. & Scullion, L., 6 Feb 2020, (Unpublished) 6 p.

    Research output: Book/ReportOther report

  • A Kaleidoscopic View of the territorialised Consumption of Place

    Cheetham, F., McEachern, M. & Warnaby, G., Dec 2018, In : Marketing Theory. 18, 4, p. 473-492 20 p.

    Research output: Contribution to journalArticle

    Open Access
  • 3 Citations (Scopus)


    • 5 Oral presentation
    • 2 Invited talk

    An Insight into Community-Based Food Aid and its Vulnerable Users

    Morven McEachern (Speaker)

    20 Jun 2019

    Activity: Talk or presentation typesInvited talk

    Ethically Caring for Vulnerable Consumers through Community-Based Food Aid Provision

    Morven McEachern (Speaker) & Caroline Moraes (Speaker)

    8 Apr 2019

    Activity: Talk or presentation typesInvited talk

    Supermarket Food Waste: Prevent, Redistribute, Share: Towards a Circular Economy?

    John Lever (Speaker), Fiona Cheetham (Speaker) & Morven McEachern (Speaker)

    27 Jun 2018

    Activity: Talk or presentation typesOral presentation

    The Sustainability of Social Supermarkets: Can They Solve Food Insecurity?

    Morven McEachern (Speaker)

    17 Apr 2018

    Activity: Talk or presentation typesOral presentation

    Exploring Place Branding in Social Enterprise Places: The City of Salford Experience

    Morven McEachern (Contributor to Paper or Presentation), Kevin Kane (Contributor to Paper or Presentation) & Frederick Ogunoye (Speaker)

    8 Sep 2017

    Activity: Talk or presentation typesOral presentation