Morven McEachern

, Professor of Sustainability & Ethics

Accepting PhD Students

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Personal profile

Research Expertise and Interests

Sustainability - food ethics; business ethics; consumption ethics.

Social enterprise - social impact; austerity; food poverty.

Place - community spaces e.g. parks, greenspace


Morven McEachern joined Huddersfield Business School from the University of Salford where she held a number of research-led roles. In addition to a visiting Professor position at ISCTE Business School, Lisbon she previously spent over 7 years at Lancaster University Management School where her last role was Director of Undergraduate Studies. Her research interests lie within a variety of sustainable production and consumption contexts. This research has been presented at a number of international conferences and a range of academic journals such as Marketing Theory, Consumption, Markets and Culture, Sociology and the Journal of Business Ethics. She has co-edited various Journal special issues around her related research interests; contributed to edited books (e.g. The Ethical Consumer, Sage, 2005) and is co-author of Contemporary Issues in Green and Ethical Marketing(Routledge, 2014) as well as appearing on various media to talk about her research. 

Research Degree Supervision

I am currently supervising PhD students who are focusing on sustainable consumption, social enterprise, ethical consumption and poverty alleviation.

I would welcome new students in areas around business responsibility; social enterprise; food and consumption ethics.

External positions

Honorary Professor, University of Salford

1 Oct 2017 → …

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2018

A Kaleidoscopic View of the territorialised Consumption of Place

Cheetham, F., McEachern, M. & Warnaby, G. 28 Mar 2018 In : Marketing Theory. 20 p.

Research output: Contribution to journalArticle

Open Access
Empirical research

Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda

Onyas, W. I., McEachern, M. & Ryan, A. M. Jul 2018 In : Journal of Rural Studies. 61, p. 12-21 10 p.

Research output: Contribution to journalArticle


Communicating a Social Agenda within HEIs: The Role of the Social Enterprise Mark

Sutton, E., McEachern, M. & Kane, K. 14 May 2018 (Accepted/In press) In : Social Enterprise Journal.

Research output: Contribution to journalArticle

Higher education institutions
Social enterprise

Community Building Strategies of Independent Co-operative Food Retailers

McEachern, M. & Warnaby, G. 23 May 2018 (Accepted/In press) Case Studies in Food Retailing and Distribution: A Volume in the Consumer Science and Strategic Marketing Series. Byrom, J. & Medway, D. (eds.). Elsevier, 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Local communities
Supply chain

Financial Service Providers: Does It Matter If Banks Don’t Behave Ethically?: Ethical banking and consumer behaviour

Patterson, Z. & McEachern, M. 29 May 2018 (Accepted/In press) In : International Journal of Consumer Studies. 10.1111/ijcs.12452

Research output: Contribution to journalArticle

Projective Techniques
General Practice

Activities 2017 2017

  • 3 Oral presentation

Exploring Place Branding in Social Enterprise Places: The City of Salford Experience

McEachern, M. (Contributor to Paper or Presentation), Kevin Kane (Contributor to Paper or Presentation), Frederick Ogunoye (Speaker)
8 Sep 2017

Activity: Oral presentation

Exploring Community in the Context of Independent Co-operative Food Retailers

McEachern, M. (Speaker), Gary Warnaby (Contributor to Paper or Presentation)
7 Sep 2017

Activity: Oral presentation