Omar Khaled Abdelrahman


  • Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

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1 Last checked 18 March 2022


Omar is a lecturer (Assistant Professor) in Marketing at Huddersfield Business School. He completed his PhD at Alliance Manchester Business School, University of Manchester in 2020.

 His research lies in the field of Consumer Behaviour and its sub-disciplinary area: Consumer Culture Theory (whereby consumption is explored from a social and cultural perspective).

 His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.

His current research interests involve investigating issues related to meanings of possessions, nostalgia, and consumers' identities.

To date, a common theme of his research revolves around exploring how consumers’ perceptions of the past shape their consumption practices, identities and behaviour. This involves investigating research contexts related to concepts such as nostalgia, vintage, retro and heritage.

Research Expertise and Interests

  • Consumer Culture Theory
  • Nostalgia
  • Consumer-object relations
  • Vintage/Second-hand consumption
  • Consumption communities


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