Omar Khaled Abdelrahman


  • Huddersfield Business School
    University of Huddersfield
    HD1 3DH
    United Kingdom

    United Kingdom

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Last updated 17th March 2023


Omar is a lecturer (Assistant Professor) in Marketing. He completed his PhD at University of Manchester in 2020, where he worked as a teaching assistant.

He is a Fellow of Higher Education Academy.

Omar's research lies in the field of Consumer Behaviour and its sub-disciplinary area: Consumer Culture Theory (whereby consumption is explored from a social and cultural perspective).

His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.

To date, a common theme of his research revolves around exploring how consumers’ perceptions of the past shape their consumption practices, identities and behaviour. This involves investigating consumption phenomenon related to concepts such as nostalgia, vintage, and heritage.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Research Expertise and Interests

  • Consumer Culture Theory
  • Nostalgia
  • Consumer-object relations
  • Vintage/Second-hand consumption
  • Identity and symbolic consumption.
  • Identity and symbolic consumption
  • Perceptions of the past and consumption
  • Alternative markets
  • Sustainable consumption practices
  • Consumer culture
  • Non-western markets


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