Research output per year
Research output per year
Dr
Huddersfield Business School
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH
United Kingdom
United Kingdom
Accepting PhD Students
PhD projects
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1 from 6 citations
Last updated 17th March 2023
Omar is a lecturer (Assistant Professor) in Marketing. He completed his PhD at University of Manchester in 2020, where he worked as a teaching assistant.
He is a Fellow of Higher Education Academy.
Omar's research lies in the field of Consumer Behaviour and its sub-disciplinary area: Consumer Culture Theory (whereby consumption is explored from a social and cultural perspective).
His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.
To date, a common theme of his research revolves around exploring how consumers’ perceptions of the past shape their consumption practices, identities and behaviour. This involves investigating consumption phenomenon related to concepts such as nostalgia, vintage, and heritage.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Omar Khaled Abdelrahman & Claire McCamley
1/12/22 → 11/12/22
1 item of Media coverage, 6 Media contributions
Press/Media: Expert Comment