Accepting PhD Students

PhD projects

Omar is happy to supervise PhD students who want to conduct research using qualitative methods within his research interests or the broad field of consumer culture theory.

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Google Scholar h-Index

1 from 9 citations 

Last updated 18th April 2024


Omar is a lecturer (Assistant Professor) in Marketing. He completed his PhD at the University of Manchester in 2020, where he worked as a teaching assistant. He is a Fellow of the Higher Education Academy with 6 years of experience in UK Higher Education institutions.

He led and taught a wide range of marketing modules on the undergraduate and postgraduate levels, such as Consumer Behaviour, Marketing & Society, Marketing Communications, Developing Creative Marketing Content, International Marketing, and Research methods 

Since 2023, he is the ECR representative for the Centre for Sustainability, Responsibility, Governance and Ethics.

Omar's research expertise lies in the fields of Consumer Behaviour/Consumer psychology, Societal Marketing and Consumer Culture Theory. His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.

His current research interests encompass three broad themes. First, he explores how consumers' perceptions of the past shape their consumption and behaviour and engages with past-themed contexts such as nostalgic, heritage, vintage, and retro consumption.

Second, he examines issues related to consumers’ relationships with their possessions, material culture, and materiality. Third, he investigates issues related to sustainable consumption, circular forms of consumption and alternative markets/economies.



Research Degree Supervision

If you are interested in studying for a PhD in this research subject area click here 

I am interested in supervising PhD students conducting qualitative research projects aiming to explore issues related to consumption and consumer culture. In particular related to any of the following areas:

  • Perceptions of the past and Consumption (e.g., nostalgic, vintage, retro or heritage consumption).
  • Ownership, Sharing and Possessions (e.g., the consumption of material or digital objects).
  • Alternative markets/economies and Sustainable consumption practices (e.g., second-hand markets, circular forms of consumption).
  • Consumption communities.

For more details about the research topics, expertise and interests of this academic, click on the fingerprint icon

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Fellow of Higher Education (FHEA)

Award Date: 20 Sep 2022

Postgraduate certificate in Higher Education

Award Date: 1 Sep 2022

Master, Marketing, University of Manchester

Award Date: 17 Nov 2014

PhD, Business and Management (Marketing), University of Manchester

Research Expertise and Interests

  • Consumer Culture Theory
  • Nostalgia
  • Consumer-object relations
  • Vintage & Second-hand consumption
  • Heritage
  • Perceptions of the past and consumption
  • Alternative markets and Economies
  • Sustainable consumption practices
  • Consumer culture
  • Consumer Research


Dive into the research topics where Omar Khaled Abdelrahman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or