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Paul Willis

20092018
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Personal profile

Biography

Paul has been Professor of Corporate Communication at the University of Huddersfield since June 2017. He joined the team from Leeds Business School where he was Director of the Centre for Public Relations Studies. Paul works with professional communicators and other senior executives in Government, NGOs and the private sector. In 2016, he was appointed a member of the Government’s Future Communication Council by the Cabinet Office and Prime Minister’s Office.

Paul teaches on the Government Communication Service ‘Inspire’ programme and delivers a range of other innovative co-created executive education programmes at Masters-level. Paul was the joint recipient of the National Communication Association PRIDE Award for outstanding contribution to public relations education and his experiences of co-creation have been used to inform policy papers, journal articles and book chapters.

Paul’s core research interests underpin his teaching and include studies of the leadership challenges confronting communication professionals, as well as explorations of how strategic communication can be used to help organisations address ‘wicked problems’. He has recently completed a major international study for the European Commission investigating how innovative forms of stakeholder engagement can support business sustainability. Other projects include work for the Department Health on strategic communication policy, plus investigations for a range of major companies on emerging trends and their impact on organisational communication. Work for organisations like the Joseph Rowntree Foundation have also provided Paul with the opportunity to be a member of multidisciplinary research teams commissioned to investigate issues such as inclusive economic growth.

Paul held a number of leadership and board level positions in the private sector before joining academia in 2008, including deputy managing director of one of the UK’s leading independent corporate communication consultancies. He was part of the team which won the prestigious PR Week ‘Consultancy of the Year’ award, as well as a string of other industry accolades for campaigns, creativity and business management. During his career Paul worked as an advisor for organisations such as BMW, BT, Ernst & Young, RWE, Proctor & Gamble, Walmart, the NHS, UK Sport and The Football Association. He began his career in the UK Parliament before taking on an in-house public affairs role in The City of London. Paul then worked in Westminster as a political consultant.

Paul’s work can be found in leading academic journals and text books in his field. He is also the co-author with Anne Gregory of Strategic Public Relations Leadership which explores the key facets of leadership for communication professionals. Paul is a Visiting Fellow at The University of Waikato in New Zealand, a member of the Editorial Advisory Boards for both the Journal of Communication Management and the Asia Pacific Public Relations Journal, as well as on the Scientific Committee for the Annual Congress of the European Public Relations Education and Research Association.

Research Expertise and Interests

  • The strategic role of communication in the private, public and NGO sectors
  • How communication can be used by organisations and communities to address 'wicked problems'
  • The leadership challenges confronting communication professionals, particularly how they cope with complexity
  • Innovative forms of stakeholder engagement
  • Co-creating curricula for executive education and professional development

External positions

Visiting Fellow, University of Waikato

1 Nov 2012 → …

Keywords

  • Corporate Communication
  • Strategic Communication
  • Public Relations
  • Stakeholder Engagement
  • Leadership
  • Complexity
  • Wicked Problems
  • Co-creation

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Research Output 2009 2018

  • 8 Article
  • 6 Chapter
  • 1 Commissioned report
  • 1 Other contribution

Deliberate Engagement and Wicked Problems: From Good Intentions to Practical Action

Willis, P., Tench, R. & Devins, D. 18 May 2018 The Handbook of Communication Engagement. Taylor, M. & Johnston, K. (eds.). Wiley-Blackwell

Research output: Chapter in Book/Report/Conference proceedingChapter

Confessions of a Public Relations Practitioner: Hidden Life in the Open Plan Office

Willis, P. 2 Oct 2017 Experiencing Public Relations: International Voices. Bridgen, E. & Verčič, D. (eds.). Routledge

Research output: Chapter in Book/Report/Conference proceedingChapter

Maximising the local impact of anchor institutions: A case study of Leeds City Region

Devins, D., Gold, J., Boak, G., Garvey, R. & Willis, P. Jan 2017 Joseph Rowntree Foundation. 59 p.

Research output: Book/ReportCommissioned report

Open Access
municipal council
local economy
action research
decentralization
private sector

Public relations and the consumer

Willis, P. 11 Apr 2017 Exploring Public Relations: Global Strategic Communication. Tench, R. & Yeomans, L. (eds.). 4th ed. Harlow: Pearson, United Kingdom, p. 362-377 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Strategic communication and social marketing in healthcare organisations

Willis, P. 11 Apr 2017 Exploring Public Relations: Global Strategic Communication. Tench, R. & Yeomans, L. (eds.). 4th ed. Harlow: Pearson, United Kingdom, p. 526-537 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Activities 2012 2018

  • 2 Editorial work
  • 2 Oral presentation
  • 1 Membership of council
  • 1 Membership of a Society or Institute

Asia Pacific Public Relations (Journal)

Willis, P. (Member of editorial board)
2018

Activity: Editorial work

Chartered Institute of Public Relations (External organisation)

Willis, P. (Member)
1 Nov 2017 → …

Activity: Membership of a Society or Institute

The Communications Futures Council (External organisation)

Willis, P. (Member)
1 Jan 2016 → …

Activity: Membership of council