Research output per year
Research output per year
Dr
Research activity per year
2 Last checked 2 October 2020.
Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.
Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Qing Shan Ding (Examiner)
Activity: Examination types › PhD Examination
Qing Shan Ding (Speaker) & Xiaoning Liang (Speaker)
Activity: Talk or presentation types › Oral presentation
Qing Shan Ding (Speaker)
Activity: Talk or presentation types › Oral presentation
Qing Shan Ding (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker) & Markos H. Tsogas (Speaker)
Activity: Talk or presentation types › Oral presentation
Qing Shan Ding (Speaker)
Activity: Talk or presentation types › Oral presentation
10/04/18 → 12/04/18
2 Media contributions
Press/Media: Expert Comment
26/03/18 → 27/03/18
8 Media contributions
Press/Media: Expert Comment
5/02/16
1 Media contribution
Press/Media: Expert Comment