Research Output per year
Personal profile
Biography
Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.
Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.
Research Expertise and Interests
- Country of Origin
- Consumer Ethnocentrism
- Consumer Animosity
- Market Entry Strategies
- Consumer Perception
- Brands in Emerging Economies
Fingerprint Dive into the research topics where Qing Shan Ding is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Consumer ethnocentrism
Business & Economics
China
Business & Economics
Emerging economies
Business & Economics
Market entry strategy
Business & Economics
Consumer animosity
Business & Economics
Country of origin
Business & Economics
Consumer perceptions
Business & Economics
Marketing performance
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2017 2018
- 2 Article
“What you measure is what you will get”? Exploring the effectiveness of marketing performance measurement practices
Liang, X., Gao, Y. & Ding, Q. S., 23 Aug 2018, In : Cogent Business & Management. 5, 12 p.Research output: Contribution to journal › Article
Open Access
Marketing performance
Performance measurement
Firm performance
Accountability
Marketing capabilities
Chinese products for Chinese people? Consumer ethnocentrism in China
Ding, Q. S., 8 May 2017, In : International Journal of Retail and Distribution Management. 45, 5, p. 550-564 15 p.Research output: Contribution to journal › Article
Open Access
China
Consumer ethnocentrism
Shenzhen
Regional differences
Chinese consumers
Activities 2015 2018
- 4 Oral presentation
Marketing Strategies Sensitive to Consumer Ethnocentrism and Confidence in Foreign Markets: Empirical Evidence from Greece
Qing Shan Ding (Speaker)1 Jun 2018
Activity: Talk or presentation types › Oral presentation
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE
Qing Shan Ding (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker), Markos H. Tsogas (Speaker)7 Sep 2017
Activity: Talk or presentation types › Oral presentation
Ours are Always the Best? A Study of Consumer Ethnocentrism Amongst Urban Adult Chinese Consumers
Qing Shan Ding (Speaker)23 Jun 2016
Activity: Talk or presentation types › Oral presentation
Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China
Qing Shan Ding (Speaker)30 Jun 2015
Activity: Talk or presentation types › Oral presentation
Press / Media
How Chinese Products Went From Cheap and Cheerful to Weapons in US Trade War
10/04/18 → 12/04/18
2 media contributions
Press/Media: Expert Comment
Six Signs China Wants to Avoid a Trade War
26/03/18 → 27/03/18
8 media contributions
Press/Media: Expert Comment
Two Extremes - How the Rich and Poor Spend Chinese New Year
5/02/16
1 media contribution
Press/Media: Expert Comment