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20172023

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Last updated 18th April 2024

Biography

Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.

Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities

Research Expertise and Interests

  • Country of Origin
  • Consumer Ethnocentrism
  • Consumer Animosity
  • Market Entry Strategies
  • Consumer Perception
  • Brands in Emerging Economies

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