Research output per year
Research output per year
Personal profile
Google Scholar h-Index
2 Last checked 2 October 2020.
Biography
Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.
Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.
Research Expertise and Interests
- Country of Origin
- Consumer Ethnocentrism
- Consumer Animosity
- Market Entry Strategies
- Consumer Perception
- Brands in Emerging Economies
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Research output
- 17 Citations
- 1 h-Index
- 2 Article
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“What you measure is what you will get”? Exploring the effectiveness of marketing performance measurement practices
Liang, X., Gao, Y. & Ding, Q. S., 23 Aug 2018, In: Cogent Business & Management. 5, 1, 12 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Chinese products for Chinese people? Consumer ethnocentrism in China
Ding, Q. S., 8 May 2017, In: International Journal of Retail and Distribution Management. 45, 5, p. 550-564 15 p.Research output: Contribution to journal › Article › peer-review
Open Access16 Citations (Scopus)
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External PhD Examiner
Qing Shan Ding (Examiner)
4 Dec 2020Activity: Examination types › PhD Examination
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Brexit and Brand Origin: National Branding in Times of Crisis
Qing Shan Ding (Speaker) & Xiaoning Liang (Speaker)
22 Jul 2019Activity: Talk or presentation types › Oral presentation
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Marketing Strategies Sensitive to Consumer Ethnocentrism and Confidence in Foreign Markets: Empirical Evidence from Greece
Qing Shan Ding (Speaker)
1 Jun 2018Activity: Talk or presentation types › Oral presentation
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Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE
Qing Shan Ding (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker) & Markos H. Tsogas (Speaker)
7 Sep 2017Activity: Talk or presentation types › Oral presentation
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Ours are Always the Best? A Study of Consumer Ethnocentrism Amongst Urban Adult Chinese Consumers
Qing Shan Ding (Speaker)
23 Jun 2016Activity: Talk or presentation types › Oral presentation
Press / Media
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How Chinese Products Went From Cheap and Cheerful to Weapons in US Trade War
10/04/18 → 12/04/18
2 Media contributions
Press/Media: Expert Comment
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Six Signs China Wants to Avoid a Trade War
26/03/18 → 27/03/18
8 Media contributions
Press/Media: Expert Comment
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Two Extremes - How the Rich and Poor Spend Chinese New Year
5/02/16
1 Media contribution
Press/Media: Expert Comment