Qing Shan Ding

Senior Lecturer in Marketing, Department of Logistics, Marketing, Hospitality and Analytics
Member, Northern Productivity Hub
Huddersfield Business School
Behavioural Research Centre

Phone01484 473307
EmailQ.S.Ding@hud.ac.uk
Websitehttps://research.hud.ac.uk

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Google Scholar h-Index

2 Last checked 2 October 2020.

Biography

Qing joined Huddersfield Business School as a lecturer in marketing at the end of September 2013. He was awarded his PhD by De Montfort University in July 2013. His thesis examines the effects of country of origin, consumer ethnocentrism and consumer animosity on urban adult Chinese consumers' product preference and willingness to buy. Qing’s other research interests are market entry strategies, consumer perceptions and brands in emerging economies. Alongside his PhD research, he has gained considerable teaching experience, including a number of undergraduate and postgraduate modules.

Qing also carried out a number of consultancy projects in the past few years, these including conducting a China market entry report for a small German car manufacturer and advising a Leicestershire based sportswear company’s market entry strategies to mainland China.

Research Expertise and Interests

Country of Origin
Consumer Ethnocentrism
Consumer Animosity
Market Entry Strategies
Consumer Perception
Brands in Emerging Economies

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11 Citations
1 h-Index
2 Article

“What you measure is what you will get”? Exploring the effectiveness of marketing performance measurement practices
Liang, X., Gao, Y. & Ding, Q. S., 23 Aug 2018, In : Cogent Business & Management. 5, 12 p.
Research output: Contribution to journal › Article

Open Access
1 Citation (Scopus)
Chinese products for Chinese people? Consumer ethnocentrism in China
Ding, Q. S., 8 May 2017, In : International Journal of Retail and Distribution Management. 45, 5, p. 550-564 15 p.
Research output: Contribution to journal › Article

Open Access
10 Citations (Scopus)

5 Oral presentation

Brexit and Brand Origin: National Branding in Times of Crisis
Qing Shan Ding (Speaker) & Xiaoning Liang (Speaker)
22 Jul 2019
Activity: Talk or presentation types › Oral presentation
Marketing Strategies Sensitive to Consumer Ethnocentrism and Confidence in Foreign Markets: Empirical Evidence from Greece
Qing Shan Ding (Speaker)
1 Jun 2018
Activity: Talk or presentation types › Oral presentation
Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE
Qing Shan Ding (Speaker), Meletios I. Niros (Speaker), Yannis A. Pollalis (Speaker), Yanfeng Zhou (Speaker) & Markos H. Tsogas (Speaker)
7 Sep 2017
Activity: Talk or presentation types › Oral presentation
Ours are Always the Best? A Study of Consumer Ethnocentrism Amongst Urban Adult Chinese Consumers
Qing Shan Ding (Speaker)
23 Jun 2016
Activity: Talk or presentation types › Oral presentation
Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China
Qing Shan Ding (Speaker)
30 Jun 2015
Activity: Talk or presentation types › Oral presentation

How Chinese Products Went From Cheap and Cheerful to Weapons in US Trade War
Qing Shan Ding
10/04/18 → 12/04/18
2 Media contributions
Press/Media: Expert Comment
Six Signs China Wants to Avoid a Trade War
Qing Shan Ding
26/03/18 → 27/03/18
8 Media contributions
Press/Media: Expert Comment
Two Extremes - How the Rich and Poor Spend Chinese New Year
Qing Shan Ding
5/02/16
1 Media contribution
Press/Media: Expert Comment