Radi Haloub

 Radi Haloub joined the University of Huddersfield in September 2013 as a lecturer in Strategy. Despite Radi's early ambition to be a pharmacist, this did not discourage him from completing his postgraduate studies in Strategic Management, or stop him from undertaking various marketing and sales positions in practice. Radi has had over than nine years of practical experience in sales, marketing and strategic planning at an international pharmaceutical company that operates in MENA (Middle East and North Africa) countries, in addition to his last post as a Key Account Manager at Procter and Gamble distributor (IATCO) in Saudi Arabia, where he was responsible for the sales, marketing, finance and operations for one of the biggest chains of pharmacies in the country with more than 600 outlets across Saudi Arabia and an annual turnover of more than £30 million. Following the completion of his MSc degree, Radi was granted a full tuition PhD scholarship from the University of Huddersfield, and was awarded his PhD in Feb 2013. His PhD research is related to strategic futurology and judgemental influences of managers on the forecasting process. Using the Grounded Theory method in data collection and analysis, the research successfully evaluated the psychological forces that affect the users of forecasts and their judgments on the produced forecasts. Moreover, Radi’s research provided new assessment criteria for forecasting management called “Haloub’s Assessment of Forecasting - HAF index” which provides sixteen ranks for assessing forecasting management within companies.

• Forecasting Assessment
• Strategic Management: which includes – Strategic Brand Management
• Pharmaceutical Promotional Strategies
• Industrial Servitization

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