Raisa Yakimova

Raisa joined the University of Huddersfield in 2018 as a Senior Lecturer in Marketing with the Business School. Previously she held posts as a Postdoctoral Research Fellow (Griffith University, 2011-2013), and a Lecturer in Marketing (University of Bradford, United Kingdom, 2014-2017, and Victoria University, Australia, 2010-2011). Her PhD in Marketing was in the area of internal corporate branding. She completed her PhD at Monash University (Australia) where she also worked as a research assistant.

Research expertise and interests

Raisa has worked on a number of corporate branding projects on the topics:

• Corporate rebranding,
• Internal branding, and
• Within networks (of retail franchise systems).

She has published this work in International Journal of Management Reviews (ABS 4*), Industrial Marketing Management (ABS 3*), Journal of Service Management (ABS 2*, Impact Factor 3.414), Journal of Brand Management, and Journal of Business and Industrial Marketing (ABS 2*). She is currently collaborating with local organisations and international partners on social media projects that extend her research on corporate branding networks. She is supervising a PhD project on managing customer experiences of social commerce.

Teaching

Module leader for:

BFK0018 Digital marketing in the contemporary world (Undergraduate)

BIK0025 Social media marketing and search engine optimisation (Undergraduate)

BMK0145 Social media marketing (Masters)

Professional association membership

Institute of Direct and Digital Marketing

Research degree supervision

Raisa is accepting postgraduate research students in the areas of:

• Social media marketing,
• Corporate branding networks, and
• Internal branding.