Raisa joined the University of Huddersfield in 2018 as a Senior Lecturer in Marketing with the Business School. Previously she held posts as a Postdoctoral Research Fellow (Griffith University, 2011-2013), and a Lecturer in Marketing (University of Bradford, United Kingdom, 2014-2017, and Victoria University, Australia, 2010-2011). Her PhD in Marketing was in the area of internal corporate branding. She completed her PhD at Monash University (Australia) where she also worked as a research assistant.

Raisa has worked on a number of corporate branding projects on the topics:

Corporate rebranding, Internal branding, and within networks (of retail franchise systems).

She has published this work in International Journal of Management Reviews (ABS 4*), Industrial Marketing Management (ABS 3*), Journal of Service Management (ABS 2*, Impact Factor 3.414), Journal of Brand Management, and Journal of Business and Industrial Marketing (ABS 2*). She is currently collaborating with local organisations and international partners on social media projects that extend her research on corporate branding networks. She is supervising a PhD project on managing customer experiences of social commerce.