Raisa has over 15 years of academic work experience at top Australian universities (including Monash University - QS 58, Times 75, and The University of Melbourne - QS 38, Times 32). Raisa joined the University of Huddersfield in 2018 as a Senior Lecturer in Marketing with the Business School. Previously she held posts as a Postdoctoral Research Fellow (Griffith University, 2011-2013), and a Lecturer in Marketing (University of Bradford, United Kingdom, 2014-2017, Victoria University, Australia, 2010-2011). Her PhD in Marketing was in the area of internal corporate branding (Monash University, Australia).  

Since 2018, Raisa has led the teaching for the Digital & Social Media Marketing BA (Hons) degree (modules: Digital Marketing in the Contemporary World, Social Media Marketing and Search Engine Optimisation). She has close links with industry and colleagues, which she used to provide both external and internal validation for this degree, and to organise the Institute of Data and Marketing accreditation (2019). She is very passionate about developing employer-attractive graduates. See: her Blog, Twitter, and LinkedIn profiles for examples of her work in this area. She is currently working on leading implementation for a collaborative soft-skills-building initiative within the Department of Logistics, Marketing, Hospitality, and Analytics. 

Raisa is very friendly and collegial and has contributed to developing a collaborative community of excellence at the University of Huddersfield. This includes organising international Visiting Professor research seminars, introducing a degree outcome goal-setting initiative, providing support and advice, and making suggestions to senior managers.

Raisa has worked on a number of corporate branding projects on the topics:

• Corporate rebranding
• Internal branding &
• Within networks (of retail franchise systems)

She has published this work in International Journal of Management Reviews (ABS 3*), Industrial Marketing Management (ABS 3*), Journal of Service Management (ABS 2*, Impact Factor 3.414), Journal of Brand Management, and Journal of Business and Industrial Marketing (ABS 2*). She is currently collaborating with local organisations and international partners on social media projects that extend her research on corporate branding networks. She is supervising a PhD project on social-commerce customer experiences and undergraduate research on social media marketing.