Raisa has over 15 years of academic work experience at top Australian universities (including Monash University - QS 58, Times 75, and The University of Melbourne - QS 38, Times 32). Raisa joined the University of Huddersfield in 2018 as a Senior Lecturer in Marketing with the Business School. Previously she held posts as a Postdoctoral Research Fellow (Griffith University, 2011-2013), and a Lecturer in Marketing (University of Bradford, United Kingdom, 2014-2017, Victoria University, Australia, 2010-2011). Her PhD in Marketing was in the area of internal corporate branding (Monash University, Australia).  

Since 2018, Raisa has led the teaching for the Digital & Social Media Marketing BA (Hons) degree (modules: Digital Marketing in the Contemporary World, Social Media Marketing and Search Engine Optimisation). She has close links with industry and colleagues, which she used to provide both external and internal validation for this degree, and to organise the Institute of Data and Marketing accreditation (2019). She is very passionate about developing employer-attractive graduates. See: her Blog, Twitter, and LinkedIn profiles for examples of her work in this area. See also successful inbound digital marketing campaigns for our Digital & Social Media Marketing BA (Hons) students: Eat with Enya, & Reflecting on… Talking Bull. Year two students learn strategic content marketing skills and use WordPress and Google Analytics to manage their campaigns. She is currently working on leading implementation for a collaborative soft-skills-building initiative within the Department of Logistics, Marketing, Hospitality, and Analytics.

Raisa's research is in the areas of:

• Corporate branding
  
• Digital marketing skills and competencies
  
• Social media marketing and brand-building
  

She specialises in the following research methods:

• Case study methodology
• Autoethnography
• In-depth interviews

She has published in International Journal of Management Reviews (ABS 3*), Industrial Marketing Management (ABS 3*), Journal of Service Management (ABS 2*, Impact Factor 3.414), Journal of Brand Management, and Journal of Business and Industrial Marketing (ABS 2*). She is currently collaborating with local organizations and international partners to extend her research on corporate branding networks by investigating social media adoption within not-for-profit organisations.