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Richard McCulloch


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Personal profile


Richard McCulloch is Lecturer in Film and Cultural Studies, and joined the University of Huddersfield in January 2016. He has held previous appointments at five other UK universities, most notably Regent’s University London, where he was responsible for overseeing the design of a new Film Studies degree pathway in 2015.

He studied Film and American Studies at the University of East Anglia, where he later went on to complete his MA and PhD. His doctoral research looked at reputation and discourses of quality in relation to Pixar Animation Studios, and he is in currently updating and expanding on his ideas for a forthcoming monograph.

Richard is co-director of The World Star Wars Project – a five-year study of the post-Disney Star Wars franchise and its audiences – and he is also on the board of the Fan Studies Network.

Research Expertise and Interests

  • Media audiences and reception
  • Fandom and fan cultures
  • Contemporary Hollywood
  • Movie franchising
  • Branding, Reputation, and Promotional Culture
  • Cult film and television

Fingerprint Dive into the research topics where Richard McCulloch is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

irony Social Sciences
spectator Social Sciences
emotion Social Sciences
dismissal Social Sciences
Branding Arts & Humanities
know how Social Sciences
movies Social Sciences
complaint Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2016

  • 3 Article
  • 1 Other chapter contribution

Exploring Imaginary Worlds: Audiences, fan cultures, and geographies of the imagination

Proctor, W. & McCulloch, R., May 2016, In : Participations; Journal of audience and reception studies. 13, 1, p. 479-487 9 p.

Research output: Contribution to journalArticle

Open Access
Open Access
know how
Open Access
Prince Charles

Whistle While You Work: Branding, Critical Reception and Pixar’s Production Culture

Mcculloch, R., 2015, Storytelling in the Media Convergence Age: Exploring Screen Narratives. Pearson, R. & Smith, A. N. (eds.). Palgrave Macmillan UK, p. 174-189 16 p. Chapter 10

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Open Access
Critical Reception