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Personal profile


Dr. Sabrina Thornton is a Senior Lecturer in Marketing at the University of Huddersfield Business School. Prior to joining Huddersfield, she studied for her PhD at Manchester Business School under the ESRC 1+3 scholarship scheme (UK Research Council). She completed her Master’s degree in Research (MRes), specialising in Marketing in 2010. She then went on to complete her PhD study in 2014, entitled “Organisational Networking in Business-to-Business Markets: Construct Conceptualization, Operationalization and Application”, which resulted in three publications in Industrial Marketing Management (Thornton et al., 2013; 2014; 2015).

During the course of her PhD study, Dr. Thornton has taught various modules at Manchester Business School, including Marketing Management, Strategic Marketing Management, Marketing Foundations & Applications, and Case Studies in Management at MBS. She also taught Demand Chain Management at Manchester Metropolitan Business School.

Dr. Thornton also holds a BA degree in Marketing and Distribution Management and a MSc degree in Fashion Marketing, which she completed in her native country of Taiwan. She worked for a global leading marketing and consulting company, Nielsen, for one year in Taiwan before relocating to England for her subsequent studies.

Research Expertise and Interests

  • Organisational networking behaviours
  • Strategic network management
  • Innovation in a business network context
  • Relationship portfolio management
  • Use of fsQCA and complementary analytical techniques in management research
  • Use of social network analysis in individual and organisation learning
  • Use of online click stream data in marketing research

Fingerprint Dive into the research topics where Sabrina Thornton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Networking Business & Economics
Mobilization Business & Economics
Resources Business & Economics
Strategic networks Business & Economics
Empirical investigation Business & Economics
Manufacturing sector Business & Economics
Sufficiency Business & Economics
Adaptive behavior Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

It's in the Mix: How Firms Configure Resource Mobilization for New Product Success

Thornton, S., Henneberg, S., Leischnig, A. & Naudé, P., Jul 2019, In : Journal of Product Innovation Management. 36, 4, p. 513-531 19 p.

Research output: Contribution to journalArticle

Open Access
Fuzzy sets
Product development
Firm resources
3 Citations (Scopus)

Spotlight on customization: An analysis of necessity and sufficiency in services

Leischnig, A., Kasper-Brauer, K. & Thornton, S. C., 1 Aug 2018, In : Journal of Business Research. 89, p. 385-390 6 p.

Research output: Contribution to journalArticle

Open Access
Adaptive behavior
Customer satisfaction
Level of service
6 Citations (Scopus)

Net versus combinatory effects of firm and industry antecedents of sales growth

Leischnig, A., Henneberg, S. C. & Thornton, S. C., 1 Sep 2016, In : Journal of Business Research. 69, 9, p. 3576-3583 8 p.

Research output: Contribution to journalArticle

Open Access
Sales growth
Qualitative comparative analysis
Fuzzy sets
10 Citations (Scopus)

An empirical investigation of network-oriented behaviors in business-to-business markets

Thornton, S. C., Henneberg, S. C. & Naudé, P., 1 Aug 2015, In : Industrial Marketing Management. 49, p. 167-180 14 p.

Research output: Contribution to journalArticle

Open Access
Empirical investigation
Business-to-business market
Firm performance
Network structure
14 Citations (Scopus)

Conceptualizing and validating organizational networking as a second-order formative construct

Thornton, S. C., Henneberg, S. C. & Naudé, P., 1 Sep 2014, In : Industrial Marketing Management. 43, 6, p. 951-966 16 p.

Research output: Contribution to journalArticle

Open Access
Measurement model
Strong ties

Activities 2012 2019

  • 21 Oral presentation
  • 5 Invited talk
  • 3 Visiting an external academic institution

How Configuration Theory Can Contribute to Innovation Research

Sabrina Thornton (Speaker)
28 Jun 2019

Activity: Talk or presentation typesOral presentation

Queen Mary University of London

Sabrina Thornton (Visiting researcher)
25 Jan 201826 Jan 2018

Activity: Visiting an external institution typesVisiting an external academic institution

How Firms Configure Resource Mobilisation for New Product Success

Sabrina Thornton (Speaker)
20 Apr 2018

Activity: Talk or presentation typesInvited talk

From Sponsorship to Partnership: In Search of a Partnership Portfolio Framework in the Sports Industry

Sabrina Thornton (Speaker), Benjamin Dehe (Speaker), David Bamford (Speaker)
26 Jul 2018

Activity: Talk or presentation typesOral presentation

The Challenges of Adopting Digital Sales and Purchasing Tools in Business-to-Business Markets

Sabrina Thornton (Speaker), Tommi Mahlamäki (Speaker), Lauri Saarivuori Tampere (Speaker)
3 Aug 2017

Activity: Talk or presentation typesOral presentation