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Personal profile


Dr. Sabrina Thornton is a Senior Lecturer in Marketing at Huddersfield Business School. She also serves as the Director of MBA since 2017. Prior to her academic career, she successfully secured an ESRC PhD 1+3 scholarship, which supported her MRes and PhD studies at Manchester Business School. Her research is inherently interdisciplinary, spanning across marketing, strategy and innovation. Her current research includes two main strands: a substantive strand, namely strategic business networking and innovation, and a methodological strand, namely the applications of qualitative comparative analysis in a configuration theoretical framework. Her publications to date, all ABS 3 and 4 with impact factors above 4.0, featuring in leading journals in her field, such as Journal of Product Innovation Management, Industrial Marketing Management and Journal of Business Research. Her works are regularly presented at international academic conferences where she has won best paper awards on two occasions.

She serves as an editorial board member of Industrial Marketing Management and has reviewed on an ad-hoc basis for leading journals in her field. She received a research grant (as Principal Investigator) from the British Academy, which is derived from the Academy’s partnership with the Department for Business, Energy and Industrial Strategy. Her work in the form of consultancy and knowledge transfer has impacted on businesses she has worked with in sports, retail and manufacturing industries.

Research Expertise and Interests

  • Organisational networking behaviours
  • Strategic network management
  • Innovation in a business network context
  • Relationship portfolio management
  • Use of fsQCA and complementary analytical techniques in management research
  • Use of online click stream data in marketing research

Fingerprint Dive into the research topics where Sabrina Thornton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Networking Business & Economics
Mobilization Business & Economics
Resources Business & Economics
Factors Business & Economics
Fuzzy sets Business & Economics
Qualitative comparative analysis Business & Economics
Empirical investigation Business & Economics
Manufacturing sector Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

Configuring effective client-adviser interactions

Leischnig, A., Kasper-Brauer, K. & Thornton, S., 15 Nov 2019, In : Journal of Business Research. 7 p.

Research output: Contribution to journalArticle

Interpersonal trust
Qualitative comparative analysis
Financial services
1 Citation (Scopus)

It's in the Mix: How Firms Configure Resource Mobilization for New Product Success

Thornton, S., Henneberg, S., Leischnig, A. & Naudé, P., Jul 2019, In : Journal of Product Innovation Management. 36, 4, p. 513-531 19 p.

Research output: Contribution to journalArticle

Open Access
Product development
Firm resources
New product success
4 Citations (Scopus)

Spotlight on customization: An analysis of necessity and sufficiency in services

Leischnig, A., Kasper-Brauer, K. & Thornton, S. C., 1 Aug 2018, In : Journal of Business Research. 89, p. 385-390 6 p.

Research output: Contribution to journalArticle

Open Access
Adaptive behavior
Customer satisfaction
Level of service
8 Citations (Scopus)

Net versus combinatory effects of firm and industry antecedents of sales growth

Leischnig, A., Henneberg, S. C. & Thornton, S. C., 1 Sep 2016, In : Journal of Business Research. 69, 9, p. 3576-3583 8 p.

Research output: Contribution to journalArticle

Open Access
Sales growth
Qualitative comparative analysis
Fuzzy sets
10 Citations (Scopus)

An empirical investigation of network-oriented behaviors in business-to-business markets

Thornton, S. C., Henneberg, S. C. & Naudé, P., 1 Aug 2015, In : Industrial Marketing Management. 49, p. 167-180 14 p.

Research output: Contribution to journalArticle

Open Access
Empirical investigation
Business-to-business market
Firm performance
Network structure

Activities 2012 2019

  • 21 Oral presentation
  • 6 Invited talk
  • 3 Visiting an external academic institution

B2B Analytics in the Airline Market: Harnessing the power of consumer big data

Sabrina Thornton (Speaker)
6 Nov 2019

Activity: Talk or presentation typesInvited talk

How Configuration Theory Can Contribute to Innovation Research

Sabrina Thornton (Speaker)
28 Jun 2019

Activity: Talk or presentation typesOral presentation

From Sponsorship to Partnership: In Search of a Partnership Portfolio Framework in the Sports Industry

Sabrina Thornton (Speaker), Benjamin Dehe (Speaker), David Bamford (Speaker)
26 Jul 2018

Activity: Talk or presentation typesOral presentation

How Firms Configure Resource Mobilisation for New Product Success

Sabrina Thornton (Speaker)
20 Apr 2018

Activity: Talk or presentation typesInvited talk

Queen Mary University of London

Sabrina Thornton (Visiting researcher)
25 Jan 201826 Jan 2018

Activity: Visiting an external institution typesVisiting an external academic institution