Personal profile


Dr. Sabrina Thornton is a Senior Lecturer in Marketing at the University of Huddersfield Business School. Prior to joining Huddersfield, she studied for her PhD at Manchester Business School under the ESRC 1+3 scholarship scheme (UK Research Council). She completed her Master’s degree in Research (MRes), specialising in Marketing in 2010. She then went on to complete her PhD study in 2014, entitled “Organisational Networking in Business-to-Business Markets: Construct Conceptualization, Operationalization and Application”, which resulted in three publications in Industrial Marketing Management (Thornton et al., 2013; 2014; 2015).

During the course of her PhD study, Dr. Thornton has taught various modules at Manchester Business School, including Marketing Management, Strategic Marketing Management, Marketing Foundations & Applications, and Case Studies in Management at MBS. She also taught Demand Chain Management at Manchester Metropolitan Business School.

Dr. Thornton also holds a BA degree in Marketing and Distribution Management and a MSc degree in Fashion Marketing, which she completed in her native country of Taiwan. She worked for a global leading marketing and consulting company, Nielsen, for one year in Taiwan before relocating to England for her subsequent studies.

Research Expertise and Interests

  • Organisational networking behaviours
  • Strategic network management
  • Innovation in a business network context
  • Relationship portfolio management
  • Use of fsQCA and complementary analytical techniques in management research
  • Use of social network analysis in individual and organisation learning
  • Use of online click stream data in marketing research

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Networking Business & Economics
Strategic networks Business & Economics
Manufacturing sector Business & Economics
Sufficiency Business & Economics
Empirical investigation Business & Economics
Adaptive behavior Business & Economics
Customization Business & Economics
Industry Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2017

Spotlight on customization: An analysis of necessity and sufficiency in services

Leischnig, A., Kasper-Brauer, K. & Thornton, S. C. 19 Dec 2017 (Accepted/In press) In : Journal of Business Research. 6 p.

Research output: Contribution to journalArticle

Open Access
Adaptive behavior
Customer satisfaction
Level of service
4 Citations

Net versus combinatory effects of firm and industry antecedents of sales growth

Leischnig, A., Henneberg, S. C. & Thornton, S. C. 1 Sep 2016 In : Journal of Business Research. 69, 9, p. 3576-3583 8 p.

Research output: Contribution to journalArticle

Open Access
Sales growth
Qualitative comparative analysis
Fuzzy sets
6 Citations

An empirical investigation of network-oriented behaviors in business-to-business markets

Thornton, S. C., Henneberg, S. C. & Naudé, P. 1 Aug 2015 In : Industrial Marketing Management. 49, p. 167-180 14 p.

Research output: Contribution to journalArticle

Open Access
Empirical investigation
Business-to-business market
Firm performance
Network structure
4 Citations

Conceptualizing and validating organizational networking as a second-order formative construct

Thornton, S. C., Henneberg, S. C. & Naudé, P. 1 Sep 2014 In : Industrial Marketing Management. 43, 6, p. 951-966 16 p.

Research output: Contribution to journalArticle

Open Access
Measurement model
Strong ties
10 Citations

Understanding types of organizational networking behaviors in the UK manufacturing sector

Thornton, S. C., Henneberg, S. C. & Naudé, P. Oct 2013 In : Industrial Marketing Management. 42, 7, p. 1154-1166 13 p.

Research output: Contribution to journalArticle

Manufacturing sector
World Wide Web

Activities 2012 2018

  • 19 Oral presentation
  • 5 Invited talk
  • 3 Visiting an external academic institution

Queen Mary University of London

Thornton, S. (Visiting researcher)
25 Jan 201826 Jan 2018

Activity: Visiting an external academic institution

The Challenges of Adopting Digital Sales and Purchasing Tools in Business-to-Business Markets

Thornton, S. (Speaker), Tommi Mahlamäki (Speaker), Lauri Saarivuori Tampere (Speaker)
3 Aug 2017

Activity: Oral presentation

Price Assessment in Business Relationships: An Analysis of Net and Combinatory Effects of Relationships Attributes

Thornton, S. (Speaker), Catherine Pardo (Speaker), Alexander Leischnig (Speaker), Björn Ivens (Speaker)
1 Jan 2017

Activity: Oral presentation

Spotlight on Customisation: An Analysis of Necessity and Sufficiency in Services

Thornton, S. (Speaker), Alexander Leischnig (Speaker), Kati Kasper-Brauer (Speaker)
28 Jun 2017

Activity: Oral presentation