Projects per year
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19 from 1,424 citations
Last updated 21st August 2025
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research Expertise and Interests
- Consumer Research
- Marketing
- Consumer Culture
- Research Practice
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Dive into the research topics where Shona Bettany is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Developing the market proposition for Retrofit Ready - Facilitating Retrofit Rollout in Social Housing
Brown, P. (PI) & Bettany, S. (CoPI)
1/09/25 → 28/02/26
Project: Research
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Scoping the market for innovative dog-related executive education and training
Bettany, S. (PI)
4/04/24 → 30/03/25
Project: Research
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To create a model and toolkit for ensuring smooth acceptance and adoption, by consumers, end-users and residents, of decarbonising retrofit measures in social housing.
Brown, P. (PI), Bettany, S. (CoI), McCamley, C. (CoI), Berry, P. (Company Owner) & Boyd, S. (Company Supervisor)
30/08/22 → 17/01/25
Project: Research
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To develop, deliver and embed innovative, commercially-led culture, strategy and processes. This will integrate fragmented commercial activities of Marketing, Analytics, Generation of Income, Innovation, and Communications, to elevate commercial performance and secure long-term income growth and sustainability
Bettany, S. (PI), Hyde, F. (CoI), Hawkins, H. (Company Supervisor), Wood, S. (Company Supervisor) & Dennett, A. (CoI)
1/10/25 → 30/09/27
Project: Research
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To ensure the long-term sustainability of Forget-Me-Not Children's Hospice through the development and implementation of an innovative, organisational business transformation framework, "The Forget-Me-Not Blueprint". This will drive our transformation to become a learning organistion and position us as a pioneering knowledge leader in the children's hospice sector.
Bettany, S. (PI), Cheetham, F. (CoI), Dennett, A. (CoI) & Pierce, G. (Company Supervisor)
1/04/25 → 31/03/28
Project: Research
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Figuring the pecking order: Emerging child food preferences when species meet in the family environment
Bettany, S. & Kerrane, B., 12 Nov 2018, In: European Journal of Marketing. 52, 12, p. 2334-2355 22 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children
Kerrane, B., Bettany, S. & Kerrane, K., 11 May 2015, In: European Journal of Marketing. 49, 5/6, p. 713-735 23 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus) -
The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood
Bettany, S., Kerrane, B. & Hogg, M., 1 Jul 2014, In: Journal of Business Research. 67, 7, p. 1544-1551 8 p.Research output: Contribution to journal › Article › peer-review
45 Citations (Scopus) -
The socio-materiality of parental style: Negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market
Bettany, S. & Kerrane, B., 14 Nov 2016, In: European Journal of Marketing. 50, 11, p. 2041-2066 26 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus) -
Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
Kerrane, B., Hogg, M. & Bettany, S., Jul 2012, In: Journal of Marketing Management. 28, 7-8, p. 809-835 27 p.Research output: Contribution to journal › Article › peer-review
72 Citations (Scopus)
Activities
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Research in Conversation: Women in Research
Cooke, S. (Panelist), Javanbakht, G. (Panelist), Bettany, S. (Panelist) & Wu, S. (Panelist)
26 Mar 2025Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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Silent Signals: An Historical Analysis of Covert Coded Advertising and Its Impact on Health Marketing Communications within Most At-Risk Populations (MARPs)
Bettany, S. (Speaker) & Rowe, D. (Speaker)
26 Oct 2023Activity: Talk or presentation types › Oral presentation
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Generational cohort effects in relation to consumption practices of convenience foods: An exploration of Baby Boomers, Generation X and Millennials
Hawkins, J. (Speaker), McCamley, C. (Contributor to Paper or Presentation) & Bettany, S. (Contributor to Paper or Presentation)
4 Jul 2023Activity: Talk or presentation types › Oral presentation
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The “pinkification” of menopause: the silences and omissions of the menopause market gold-rush
Bettany, S. (Speaker)
30 Jun 2023Activity: Talk or presentation types › Oral presentation
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Consumer Culture Theory Conference 2023
Bettany, S. (Panelist)
29 Jun 2023Activity: Participating in or organising an event types › Participating in a conference, workshop, ...