• Huddersfield Business School
    University of Huddersfield
    HD1 3DH
    United Kingdom

    United Kingdom

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11 from 428 citations

Last updated 23rd March 2023


Jialin (Snow) WU earned one PhD degree from the School of Hotel & Tourism Management, the Hong Kong Polytechnic University and another PhD degree from the Business School, Sun Yat-sen University (accredited by AMBA, EQUIS and AACSB). Her research interests cover Digital Marketing, Service Marketing, Value Co-Creation, Mobile Usage and Consumption, Tourist Behavior (satisfaction & loyalty) and Sustainable Tourism. Her research appears in high-quality journals such as International Journal of Hospitality Management(ABS-3), International Journal of Contemporary Hospitality Management (ABS-3), Tourism Recreation Research(ABS-2) and Journal of Destination Marketing & Management (ABS-1). Jialin (Snow) also serves as a reviewer for Tourism Management and Asia Pacific Journal of Tourism Research. She used to work at Hong Kong Polytechnic University as a Post-doctoral Researcher, working on a research project regarding tourism overcrowding. She also has involved in three major research grants in China on sustainability, Tourist Satisfaction Index (TSI) and Tourism Satellite Account (TSA) during her master-Phd study. 

Prior to her research position at PolyU, she held multiple teaching positions, e.g. lecture, mentor,  tutor and teaching assistant at different univeristies. The modules she has taught: Digital Tourism and Marketing, Analyzing and Interpreting Research Data, Research Design, Sustainable Tourism and Project Management. In addition to that, She advised undergraduate and postgraduate students for honors thesis as well as research and consultancy projects. During the time working at Business School, Sun Yat-sen University, she coordinated with different departments to established Career Preparatory Program (CPP) for helping undergraduate and postgraduate students to get better prepared for the life after graduation, and to link them more to the external community. 

Jialin (Snow) has working experience both in event management and digital marketing. She used to work for a hospitality management company, with major responsibility of organizing events. When Snow worked as a project manager in an information technology company, she engaged in developing marketing strategies for mobile applications(apps) and online distribution channels (i.e. social media), and consultation project in regard to website evaluation. 


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Research Expertise and Interests

  • Digital Marketing
  • Sustainability
  • Event Management
  • Mobile Tourism


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