• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

Accepting PhD Students

PhD projects

Digital Marketing; Sustainable Tourism or Sustainable Practice in Business; Stakeholder Management in Event Context

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Personal profile


Jialin (Snow) WU earned one PhD degree from the School of Hotel & Tourism Management, the Hong Kong Polytechnic University and another PhD degree from the Business School, Sun Yat-sen University (accredited by AMBA, EQUIS and AACSB). Her research interests cover Digital Marketing, Service Marketing, Value Co-Creation, Mobile Usage and Consumption, Tourist Behavior (satisfaction & loyalty) and Sustainable Tourism. Her research appears in high-quality journals such as International Journal of Hospitality Management(ABS-3), International Journal of Contemporary Hospitality Management (ABS-3), Tourism Recreation Research(ABS-2) and Journal of Destination Marketing & Management (ABS-1). Jialin (Snow) also serves as a reviewer for Tourism Management and Asia Pacific Journal of Tourism Research. She used to work at Hong Kong Polytechnic University as a Post-doctoral Researcher, working on a research project regarding tourism overcrowding. She also has involved in three major research grants in China on sustainability, Tourist Satisfaction Index (TSI) and Tourism Satellite Account (TSA) during her master-Phd study. 

Prior to her research position at PolyU, she held multiple teaching positions, e.g. lecture, mentor,  tutor and teaching assistant at different univeristies. The modules she has taught: Digital Tourism and Marketing, Analyzing and Interpreting Research Data, Research Design, Sustainable Tourism and Project Management. In addition to that, She advised undergraduate and postgraduate students for honors thesis as well as research and consultancy projects. During the time working at Business School, Sun Yat-sen University, she coordinated with different departments to established Career Preparatory Program (CPP) for helping undergraduate and postgraduate students to get better prepared for the life after graduation, and to link them more to the external community. 

Jialin (Snow) has working experience both in event management and digital marketing. She used to work for a hospitality management company, with major responsibility of organizing events. When Snow worked as a project manager in an information technology company, she engaged in developing marketing strategies for mobile applications(apps) and online distribution channels (i.e. social media), and consultation project in regard to website evaluation. 


Research Expertise and Interests

  • Digital Marketing
  • Sustainability
  • Event Management
  • Mobile Tourism

Fingerprint Dive into the research topics where Snow Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2013 2019

Analysing behavioural differences between e- and m-bookers in hotel booking

Wu, J. S. & Law, R., 1 Oct 2019, In : International Journal of Hospitality Management. 83, p. 247-256 10 p.

Research output: Contribution to journalArticle

Perceived value
Value for money

Are tourists with higher expectation more sensitive to service performance? Evidence from urban tourism

Ye, S., Wu, J. & Zheng, J. C., Jun 2019, In : Journal of Destination Marketing and Management. 12, p. 64-73 10 p.

Research output: Contribution to journalArticle

Service performance
Urban tourism
Tourist satisfaction

Asian convention venue engaging in sustainable practice: The driving and hindering factors

Lee, S., Wu, J. & Zheng, J. C., 21 Jun 2019, (Accepted/In press) In : Event Management. 10 p.

Research output: Contribution to journalArticle


Rethinking travel life cycle with travel career patterns

Wu, J. S., Law, R., Fong, D. K. C. & Liu, J., 3 Apr 2019, In : Tourism Recreation Research. 44, 2, p. 272-277 6 p.

Research output: Contribution to journalArticle

life cycle
environmentally responsible behaviour
Moral obligation
Theory of planned behavior

Activities 2015 2019

  • 6 Oral presentation

Revisiting determinants and consequences of tourist crowding perception

Snow Wu (Speaker)
8 Apr 2019

Activity: Talk or presentation typesOral presentation

Do tourists crowd out other tourists? The case of Hong Kong

Jialin Wu (Speaker), Markus Schuckert (Speaker)
31 May 2018

Activity: Talk or presentation typesOral presentation

Role of Context: Investigating the Transformation of Pro-Environmental Intentions of Tourists into Behaviours at the Post-Visit Stage

Jialin Wu (Speaker), Jingyan Liu (Speaker), Rob Law (Speaker), Jerry Chen Zheng (Speaker)
31 May 2017

Activity: Talk or presentation typesOral presentation

Customer Dissatisfaction: A Photo Elicitation Study on Hotel Feng Shui.

Jialin Wu (Speaker), Jingyan Liu (Speaker), Rob Law (Speaker)
11 May 2016

Activity: Talk or presentation typesOral presentation

Mind the Gap between Pro-environmental Intention and Behavior: What is the Impact of Context?

Jingyan Liu (Speaker), Jialin Wu (Speaker), Rob Law (Speaker)
29 Jul 2015

Activity: Talk or presentation typesOral presentation