• Huddersfield Business School University of Huddersfield Queensgate Huddersfield HD1 3DH United Kingdom

    United Kingdom

Accepting PhD Students

PhD projects

Digital Marketing; Sustainable Tourism or Sustainable Practice in Business; Stakeholder Management in Event Context

  • 55 Citations
  • 3 h-Index

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Google Scholar h-Index

5 Last checked 6 October 2020.


Jialin (Snow) WU earned one PhD degree from the School of Hotel & Tourism Management, the Hong Kong Polytechnic University and another PhD degree from the Business School, Sun Yat-sen University (accredited by AMBA, EQUIS and AACSB). Her research interests cover Digital Marketing, Service Marketing, Value Co-Creation, Mobile Usage and Consumption, Tourist Behavior (satisfaction & loyalty) and Sustainable Tourism. Her research appears in high-quality journals such as International Journal of Hospitality Management(ABS-3), International Journal of Contemporary Hospitality Management (ABS-3), Tourism Recreation Research(ABS-2) and Journal of Destination Marketing & Management (ABS-1). Jialin (Snow) also serves as a reviewer for Tourism Management and Asia Pacific Journal of Tourism Research. She used to work at Hong Kong Polytechnic University as a Post-doctoral Researcher, working on a research project regarding tourism overcrowding. She also has involved in three major research grants in China on sustainability, Tourist Satisfaction Index (TSI) and Tourism Satellite Account (TSA) during her master-Phd study. 

Prior to her research position at PolyU, she held multiple teaching positions, e.g. lecture, mentor,  tutor and teaching assistant at different univeristies. The modules she has taught: Digital Tourism and Marketing, Analyzing and Interpreting Research Data, Research Design, Sustainable Tourism and Project Management. In addition to that, She advised undergraduate and postgraduate students for honors thesis as well as research and consultancy projects. During the time working at Business School, Sun Yat-sen University, she coordinated with different departments to established Career Preparatory Program (CPP) for helping undergraduate and postgraduate students to get better prepared for the life after graduation, and to link them more to the external community. 

Jialin (Snow) has working experience both in event management and digital marketing. She used to work for a hospitality management company, with major responsibility of organizing events. When Snow worked as a project manager in an information technology company, she engaged in developing marketing strategies for mobile applications(apps) and online distribution channels (i.e. social media), and consultation project in regard to website evaluation. 


Research Expertise and Interests

  • Digital Marketing
  • Sustainability
  • Event Management
  • Mobile Tourism

Fingerprint Dive into the research topics where Snow Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output

  • 55 Citations
  • 3 h-Index
  • 10 Article
  • 1 Conference article

Are neighbour tourists more sensitive to crowding? The impact of distance on the crowding-out effect in tourism

Schuckert, M. & Wu, J. S., 17 Jul 2020, In : Tourism Management. 82, 11 p., 104185.

Research output: Contribution to journalArticle

  • Love Too Deep or Hard to Leave? A Study of Mobile Application Loyalty

    Wu, S., Zheng, C., YE, S. & Law, R., 1 Feb 2020, In : e-Review of Tourism Research. 17, 5, p. 696-705 10 p.

    Research output: Contribution to journalConference article

    Open Access
  • Tourists’ Pro-environmental Behaviors: Moral Obligation or Disengagement?

    Wu, S., Font, X. & Liu, J., 4 Apr 2020, In : Journal of Travel Research. 14 p.

    Research output: Contribution to journalArticle

    Open Access
  • 2 Citations (Scopus)

    Analysing behavioural differences between e- and m-bookers in hotel booking

    Wu, J. S. & Law, R., 1 Oct 2019, In : International Journal of Hospitality Management. 83, p. 247-256 10 p.

    Research output: Contribution to journalArticle

    Open Access
  • 3 Citations (Scopus)

    Are tourists with higher expectation more sensitive to service performance? Evidence from urban tourism

    Ye, S., Wu, J. & Zheng, J. C., Jun 2019, In : Journal of Destination Marketing and Management. 12, p. 64-73 10 p.

    Research output: Contribution to journalArticle

    Open Access
  • 9 Citations (Scopus)


    • 7 Oral presentation

    Love Too Deep or Hard to Leave? A Study of Mobile Application Loyalty

    Snow Wu (Speaker), Jerry Chen Zheng (Speaker), Shun Ye (Speaker) & Rob Law (Speaker)

    8 Jan 2020

    Activity: Talk or presentation typesOral presentation

    Revisiting determinants and consequences of tourist crowding perception

    Snow Wu (Speaker)

    8 Apr 2019

    Activity: Talk or presentation typesOral presentation

    Do tourists crowd out other tourists? The case of Hong Kong

    Jialin Wu (Speaker) & Markus Schuckert (Speaker)

    31 May 2018

    Activity: Talk or presentation typesOral presentation

    Role of Context: Investigating the Transformation of Pro-Environmental Intentions of Tourists into Behaviours at the Post-Visit Stage

    Jialin Wu (Speaker), Jingyan Liu (Speaker), Rob Law (Speaker) & Jerry Chen Zheng (Speaker)

    31 May 2017

    Activity: Talk or presentation typesOral presentation

    Customer Dissatisfaction: A Photo Elicitation Study on Hotel Feng Shui.

    Jialin Wu (Speaker), Jingyan Liu (Speaker) & Rob Law (Speaker)

    11 May 2016

    Activity: Talk or presentation typesOral presentation