Personal profile


Stephen Wigley is a fashion industry academic with commercial experience in a variety of marketing roles for leading fashion and lifestyle brands. Stephen joined the University of Huddersfield in 2010, delivering marketing and branding modules to fashion students, and subsequently becoming leader of BA(Hons) Fashion Communication and Promotion. Since November 2013 he has been Subject Leader for the fashion subject area which includes our suite of four very successful fashion design, communication, and costume courses.

Before joining the University of Huddersfield, Stephen was at Heriot-Watt University in Edinburgh where he led a post-graduate course in fashion marketing. Prior to this he was at Glasgow Caledonian University where he specialised in commercial and academic research on behalf of a range of fashion and retail clients.

Throughout his academic career, Stephen has developed specialisation in retail marketing, fashion brand management, marketing communications and international retail strategy. He is the author of several leading articles, and has acted as consultant for a variety of fashion, retail and private equity companies seeking advice on these topics. He has presented research internationally and has appeared in nationwide media commenting on the retail and fashion markets.

Stephen has acted as an invited lecturer and speaker at colleges and conferences in Europe and Asia, and been external examiner for marketing and fashion courses at three UK institutions.

Before his academic career, Stephen was successful in a variety of brand management, marketing and retail management positions for brands such as Donna Karan, Hugo Boss and House of Fraser. This experience has informed his teaching and research which always seeks to bring real-world insight to complex issues and provide practical solutions to marketing challenges.

Research Expertise and Interests

  • Fashion marketing including branding and marketing communications
  • Fashion industry strategy
  • Fashion consumer issues

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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luxury Social Sciences
integrity Social Sciences
promotion Social Sciences
commitment Social Sciences
Branding Business & Economics
Fashion industry Business & Economics
Celebrity endorsement Business & Economics
Fashion marketing Business & Economics

Research Output 2015 2017

  • 1 Conference contribution
  • 1 Article
  • 1 Review article

Exhibition Review: Le Fil Rouge: Espace Louis Vuitton, Paris 6th Feb-3rd May 2015

Wigley, S. 2017 In : Fashion Practice. 9, 1, p. 156-161 5 p.

Research output: Contribution to journalReview article

Open Access
Louis Vuitton

Fashioning the Brand: A creative and commercial interpretation of the role of the brand in fashion

Wigley, S. Oct 2016 Futurescan 3: Intersecting Identities. Britt, H., Morgan, L. & Walton, K. (eds.). FTC: Association of Fashion and Textiles

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Fashion industry
Cross section

An Examination of Contemporary Celebrity Endorsement in Fashion

Wigley, S. Dec 2015 In : International Journal of Costume and Fashion. 15, 2, p. 1-17 17 p.

Research output: Contribution to journalArticle

Open Access
Celebrity endorsement