Research Output per year
Personal profile
Research Expertise and Interests
- Brands, branding and corporate reputation
Particularly:
- Impact of brands that appear as litter
- Impact that litter has upon the brand and upon consumers
- Impact that brand usage has upon the self esteem of children and adolescents
External positions
Visiting Professor, University of Turku
1 Jan 2016 → …SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing
1 Apr 2014 → …Keywords
- Brands
- Branding
- Corporate Reputation
- Litter
- Litter Impact on Brands
- Self-Esteem of Young People
- Brand Usage
- Brand Impact
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
Branding
Business & Economics
Employees
Business & Economics
Brand names
Business & Economics
Conceptualization
Business & Economics
Brand personality
Business & Economics
Marketing
Business & Economics
Self-esteem
Business & Economics
Business model
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2004 2018
Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market
Rutter, R., Chalvatzis, K., Roper, S. & Lettice, F., 2018, In : European Management Review. 15, 2, p. 255-272 18 p.Research output: Contribution to journal › Article
Brand personality
Electricity market
Branding
Product innovation
Corporate branding
Contract cheating in UK higher education: A covert investigation of essay mills
Medway, D., Roper, S. & Gillooly, L., 1 Jun 2018, In : British Educational Research Journal. 44, 3, p. 393-418 26 p.Research output: Contribution to journal › Article
Open Access
File
education
purchase
integrity
student
grading
Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges
Hopkinson, P., Zils, M., Hawkins, P. & Roper, S., 1 May 2018, In : California Management Review. 60, 3, p. 71-94 24 p.Research output: Contribution to journal › Article
Open Access
Circular economy
Business model
Business continuity
Resource productivity
Market volatility
Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
Mousavi, S., Roper, S. & Keeling, K. A., 1 Apr 2017, In : Psychology and Marketing. 34, 4, p. 376-393 18 p.Research output: Contribution to journal › Article
Open Access
Posters
Social Identification
Brand community
Social identity
Psychology
When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory
Round, G. & Roper, S., 1 Oct 2017, In : European Journal of Marketing. 51, 11/12, p. 2118-2137 20 p.Research output: Contribution to journal › Article
Open Access
Brand names
Equity theory
Conceptualization
Design methodology
Brand equity