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Personal profile

Research Expertise and Interests

  • Brands, branding and corporate reputation


  • Impact of brands that appear as litter 
  • Impact that litter has upon the brand and upon consumers
  • Impact that brand usage has upon the self esteem of children and adolescents

External positions

Visiting Professor, University of Turku

1 Jan 2016 → …

SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing

1 Apr 2014 → …

Research Expertise and Interests

  • Brands
  • Branding
  • Corporate Reputation
  • Litter
  • Litter Impact on Brands
  • Self-Esteem of Young People
  • Brand Usage
  • Brand Impact

Fingerprint Dive into the research topics where Stuart Roper is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Employees Business & Economics
Branding Business & Economics
Brand names Business & Economics
Conceptualization Business & Economics
Brand personality Business & Economics
Marketing Business & Economics
Self-esteem Business & Economics
Corporate reputation Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

  • 14 Article
  • 1 Book
  • 1 Chapter
  • 1 Entry for encyclopedia/dictionary

Consumers Practices of Everyday Luxury

Banister, E., Roper, S. & Potavanich, T., 23 Dec 2019, In : Journal of Business Research.

Research output: Contribution to journalArticle

Young adults
In-depth interviews
2 Citations (Scopus)

Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market

Rutter, R., Chalvatzis, K., Roper, S. & Lettice, F., 2018, In : European Management Review. 15, 2, p. 255-272 18 p.

Research output: Contribution to journalArticle

Open Access
Brand personality
Electricity market
Product innovation
Corporate branding
5 Citations (Scopus)

Contract cheating in UK higher education: A covert investigation of essay mills

Medway, D., Roper, S. & Gillooly, L., 1 Jun 2018, In : British Educational Research Journal. 44, 3, p. 393-418 26 p.

Research output: Contribution to journalArticle

Open Access
19 Citations (Scopus)

Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges

Hopkinson, P., Zils, M., Hawkins, P. & Roper, S., 1 May 2018, In : California Management Review. 60, 3, p. 71-94 24 p.

Research output: Contribution to journalArticle

Open Access
Circular economy
Business model
Business continuity
Resource productivity
Market volatility
23 Citations (Scopus)

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Mousavi, S., Roper, S. & Keeling, K. A., 1 Apr 2017, In : Psychology and Marketing. 34, 4, p. 376-393 18 p.

Research output: Contribution to journalArticle

Open Access
Social Identification
Brand community
Social identity