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Personal profile

Research Expertise and Interests

  • Brands, branding and corporate reputation


  • Impact of brands that appear as litter 
  • Impact that litter has upon the brand and upon consumers
  • Impact that brand usage has upon the self esteem of children and adolescents

External positions

Visiting Professor, University of Turku

1 Jan 2016 → …

SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing

1 Apr 2014 → …


  • Brands
  • Branding
  • Corporate Reputation
  • Litter
  • Litter Impact on Brands
  • Self-Esteem of Young People
  • Brand Usage
  • Brand Impact

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Branding Business & Economics
Employees Business & Economics
Brand names Business & Economics
Conceptualization Business & Economics
Brand personality Business & Economics
Marketing Business & Economics
Self-esteem Business & Economics
Business model Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2018

  • 13 Article
  • 1 Chapter
  • 1 Entry for encyclopedia/dictionary
1 Citation (Scopus)

Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market

Rutter, R., Chalvatzis, K., Roper, S. & Lettice, F., 2018, In : European Management Review. 15, 2, p. 255-272 18 p.

Research output: Contribution to journalArticle

Brand personality
Electricity market
Product innovation
Corporate branding
3 Citations (Scopus)

Contract cheating in UK higher education: A covert investigation of essay mills

Medway, D., Roper, S. & Gillooly, L., 1 Jun 2018, In : British Educational Research Journal. 44, 3, p. 393-418 26 p.

Research output: Contribution to journalArticle

Open Access
9 Citations (Scopus)

Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges

Hopkinson, P., Zils, M., Hawkins, P. & Roper, S., 1 May 2018, In : California Management Review. 60, 3, p. 71-94 24 p.

Research output: Contribution to journalArticle

Open Access
Circular economy
Business model
Business continuity
Resource productivity
Market volatility
17 Citations (Scopus)

Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

Mousavi, S., Roper, S. & Keeling, K. A., 1 Apr 2017, In : Psychology and Marketing. 34, 4, p. 376-393 18 p.

Research output: Contribution to journalArticle

Open Access
Social Identification
Brand community
Social identity
2 Citations (Scopus)

When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory

Round, G. & Roper, S., 1 Oct 2017, In : European Journal of Marketing. 51, 11/12, p. 2118-2137 20 p.

Research output: Contribution to journalArticle

Open Access
Brand names
Equity theory
Design methodology
Brand equity