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Google Scholar h-Index

27 from 5,487 citations

Last updated 22nd March 2023

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

Visiting Professor, University of Turku

1 Jan 2016 → …

SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing

1 Apr 2014 → …

Research Expertise and Interests

  • Brands
  • Branding
  • Corporate Reputation
  • Litter
  • Litter Impact on Brands
  • Self-Esteem of Young People
  • Brand Usage
  • Brand Impact
  • Impact that litter has upon the brand and upon consumers
  • Impact that brand usage has upon the self esteem of children and adolescents

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Collaborations and top research areas from the last five years

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