• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20012021

Research activity per year

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Personal profile

Google Scholar h-Index

22 Last checked 5 October 2020.

Research Expertise and Interests

  • Brands, branding and corporate reputation

Particularly:

  • Impact of brands that appear as litter 
  • Impact that litter has upon the brand and upon consumers
  • Impact that brand usage has upon the self esteem of children and adolescents

External positions

Visiting Professor, University of Turku

1 Jan 2016 → …

SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing

1 Apr 2014 → …

Research Expertise and Interests

  • Brands
  • Branding
  • Corporate Reputation
  • Litter
  • Litter Impact on Brands
  • Self-Esteem of Young People
  • Brand Usage
  • Brand Impact

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