Research output per year

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Personal profile

Research Expertise and Interests

  • Brands, branding and corporate reputation


  • Impact of brands that appear as litter 
  • Impact that litter has upon the brand and upon consumers
  • Impact that brand usage has upon the self esteem of children and adolescents

External positions

Visiting Professor, University of Turku

1 Jan 2016 → …

SIG Chair (Brand, Identity and Corporate Reputation), Academy of Marketing

1 Apr 2014 → …

Research Expertise and Interests

  • Brands
  • Branding
  • Corporate Reputation
  • Litter
  • Litter Impact on Brands
  • Self-Esteem of Young People
  • Brand Usage
  • Brand Impact

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Research Output

  • 26 Article
  • 1 Book
  • 1 Chapter
  • 1 Entry for encyclopedia/dictionary

Consumers Practices of Everyday Luxury

Banister, E., Roper, S. & Potavanich, T., 23 Dec 2019, In : Journal of Business Research.

Research output: Contribution to journalArticle

  • Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market

    Rutter, R., Chalvatzis, K., Roper, S. & Lettice, F., 2018, In : European Management Review. 15, 2, p. 255-272 18 p.

    Research output: Contribution to journalArticle

    Open Access
  • 8 Citations (Scopus)

    Contract cheating in UK higher education: A covert investigation of essay mills

    Medway, D., Roper, S. & Gillooly, L., 1 Jun 2018, In : British Educational Research Journal. 44, 3, p. 393-418 26 p.

    Research output: Contribution to journalArticle

    Open Access
  • 5 Citations (Scopus)

    Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges

    Hopkinson, P., Zils, M., Hawkins, P. & Roper, S., 1 May 2018, In : California Management Review. 60, 3, p. 71-94 24 p.

    Research output: Contribution to journalArticle

    Open Access
  • 23 Citations (Scopus)

    Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers

    Mousavi, S., Roper, S. & Keeling, K. A., 1 Apr 2017, In : Psychology and Marketing. 34, 4, p. 376-393 18 p.

    Research output: Contribution to journalArticle

    Open Access
  • 24 Citations (Scopus)