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2016

Branding the Entire Entity: Corporate branding

Roper, S., 13 Jul 2016, The Routledge Companion to Contemporary Brand Management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). Routledge, p. 354-365 12 p. (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceedingChapter