• Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus
20012021

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Conference contribution

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  • 2014

    Bond or Brand: Presenting a Typology of Online Brand Communities in a Collectivistic Culture

    Han, J., Keeling, D. & Roper, S., 3 Nov 2014, Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Kubacki, K. (ed.). Springer, Cham, p. 739-742 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

  • 2016

    Virtual Brand Communities: Pathways to Brand Trust?

    Mousavi, S., Roper, S. & Keeling, K., 28 Jun 2016, Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, L. & Winer, R. S. (eds.). Springer, Cham, p. 627-628 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review