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Personal profile


I hold a BSc (Hons) in Knitwear Design and Production, an MA in Design & Manufacture (Fashion & Textiles) and a PhD in Color Forecasting. My research takes a design thinking approach, which is generally thought to be a ‘mindset on solutions’ and opportunities rather than on problems. Design thinking is defined by many as being a combination of ‘creative thinking and critical thinking that allows information and ideas to be organized, decisions made, situations improved and knowledge gained’. My research focuses predominately on areas of interest where design and business practice meet, for example colour forecasting. Other work focuses more on design practice with an emphasis on design tools and techniques. More recent research leans towards sustainable practice that considers the environment and socio-economic factors in the design business practice context, for example vintage, second-hand and upcycled product as aspects of the circular economy. The triangulation of design, business and people for sustainable practice is of particular interest where change is needed in order to both preserve and innovative, as appropriate, products, practice and skills for a more sustainable existence. Through design thinking I interrogate and analyse processes, systems and practice to conceptualise and/ or model situations in order to recognise and propose change to negative impacts on consumers / societies, products and the environment, through design business practice thinking within the scope of fashion and textiles. I could therefore be described as being a designer who conducts research within many of the facets of fashion and textiles design business practice.

I joined the University in October 2014 as Reader in Fashion & Textiles. I moved from the School of Design, University of Leeds where I held a Lectureship in Fashion Marketing and programme manager for the BA (Hons) Fashion Marketing programme. Prior to this I was a Senior Lecturer in Fashion Marketing in the Hollings Faculty at Manchester Metropolitan University. Before undertaking my degrees later in life as a mature student I was self-employed running companies including a bespoke bridal wear design, manufacturing and retailing enterprise and a hand and machine knitting retail outlet with a knitwear design division.

Research Expertise and Interests

  • Fashion & Textiles Design Business Thinking
  • Sustainable Design Business Practice
  • Colour and Trend Forecasting
  • Vintage, Second-hand and Upcycled products as aspects of the Circular Economy
  • Traditional and Modern Upholstery Techniques, Textiles / Materials and Practice - Preservation & Innovation


External positions

External PhD Supervisor, Azerbaijan State University

19 Nov 2017 → …

Academic Advisor, Commonwealth Scholarship Commission

1 Sep 2013 → …

Fingerprint Dive into the research topics where Tracy Cassidy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

mood Social Sciences
clothing Social Sciences
trend Social Sciences
industry Social Sciences
marketing Social Sciences
intellectual property Social Sciences
teaching strategy Social Sciences
weblog Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1988 2019

Colour Forecasting

Cassidy, T., 21 Aug 2019, (Accepted/In press) In : Textile Progress.

Research output: Contribution to journalArticle

Product development

Revitalising and enhancing sewing skills and expertise

Allsop, D. & Cassidy, T., 2 Jan 2019, In : International Journal of Fashion Design, Technology and Education. 12, 1, p. 65-75 11 p.

Research output: Contribution to journalArticle

Open Access

Consumer colour and style preferences: A new approach to tackling the textile waste conundrum

Cassidy, T., 2018, Eco-Friendly and Fair: Fast Fashion and Consumer Behaviour. Heuer, M. & Becker-Leifhold, C. (eds.). Routledge Taylor & Francis Group, p. 83-91 9 p. (Sustainability in Textiles).

Research output: Chapter in Book/Report/Conference proceedingChapter

Luxury fashion brands ownership of private art foundations: A new way of conceiving marketing

Grassi, A., Cassidy, T. & Wigley, S., 1 Jan 2018, In : Journal of Marketing Trends . 4, 2, p. 15-24 9 p.

Research output: Contribution to journalArticle

Luxury brands

The challenge of intellectual property rights for culturally significant patterns, products and processes

Cassidy, T. & Cassidy, T., 8 Feb 2018, Design Roots. Walker, S., Cassidy, T., Evans, M., Twigger Holroyd, A. & Jung, J. (eds.). Bloomsbury Academic, p. 243-254 12 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

intellectual property
right of ownership

Activities 2014 2018

  • 9 Oral presentation
  • 1 Invited talk

Application of 3D Apparel CAD for Costume Reproduction

Zi Young Kang (Speaker), Tracy Cassidy (Speaker), Tom Cassidy (Speaker)
19 Jul 2018

Activity: Talk or presentation typesOral presentation

A Strategy Development Study for a competitive Textile Sector in Tanzania

Danford Mahwera (Speaker), Tracy Cassidy (Contributor to Paper or Presentation)
11 Apr 2018

Activity: Talk or presentation typesOral presentation

Colour Forecasting

Tracy Cassidy (Speaker)
21 Mar 2018

Activity: Talk or presentation typesInvited talk

The Decline of the UK Hand Knit Craft at the Close of the Twentieth Century: A Longitudinal Study

Tracy Cassidy (Speaker)
6 Jul 2017

Activity: Talk or presentation typesOral presentation

The Development of a Resource Tool for the Revitalisation and Enhancement of Sewing Skills and Expertise

Debbie Allsop (Speaker), Tracy Cassidy (Speaker)
6 Jul 2017

Activity: Talk or presentation typesOral presentation