Tracy Cassidy

Accepting PhD Students


Personal profile


I hold a BSc (Hons) in Knitwear Design and Production, an MA in Design & Manufacture (Fashion & Textiles) and a PhD in Color Forecasting. My research takes a design thinking approach, which is generally thought to be a ‘mindset on solutions’ and opportunities rather than on problems. Design thinking is defined by many as being a combination of ‘creative thinking and critical thinking that allows information and ideas to be organized, decisions made, situations improved and knowledge gained’. My research focuses predominately on areas of interest where design and business practice meet, for example colour forecasting. Other work focuses more on design practice with an emphasis on design tools and techniques. More recent research leans towards sustainable practice that considers the environment and socio-economic factors in the design business practice context, for example vintage, second-hand and upcycled product as aspects of the circular economy. The triangulation of design, business and people for sustainable practice is of particular interest where change is needed in order to both preserve and innovative, as appropriate, products, practice and skills for a more sustainable existence. Through design thinking I interrogate and analyse processes, systems and practice to conceptualise and/ or model situations in order to recognise and propose change to negative impacts on consumers / societies, products and the environment, through design business practice thinking within the scope of fashion and textiles. I could therefore be described as being a designer who conducts research within many of the facets of fashion and textiles design business practice.

I joined the University in October 2014 as Reader in Fashion & Textiles. I moved from the School of Design, University of Leeds where I held a Lectureship in Fashion Marketing and programme manager for the BA (Hons) Fashion Marketing programme. Prior to this I was a Senior Lecturer in Fashion Marketing in the Hollings Faculty at Manchester Metropolitan University. Before undertaking my degrees later in life as a mature student I was self-employed running companies including a bespoke bridal wear design, manufacturing and retailing enterprise and a hand and machine knitting retail outlet with a knitwear design division.

Research Expertise and Interests

  • Fashion & Textiles Design Business Thinking
  • Sustainable Design Business Practice
  • Colour and Trend Forecasting
  • Vintage, Second-hand and Upcycled products as aspects of the Circular Economy
  • Traditional and Modern Upholstery Techniques, Textiles / Materials and Practice - Preservation & Innovation


External positions

External PhD Supervisor, Azerbaijan State University

19 Nov 2017 → …

Academic Advisor, Commonwealth Scholarship Commission

1 Sep 2013 → …

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

mood Social Sciences
clothing Social Sciences
trend Social Sciences
marketing Social Sciences
intellectual property Social Sciences
teaching strategy Social Sciences
right of ownership Social Sciences
learning strategy Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2018

Body and Clothing

Cassidy, T. 2018 (In preparation) A Cultural History of Colour in the Modern Age. Steinvall, A. & Street, S. (eds.). Bloomsbury Publishing

Research output: Chapter in Book/Report/Conference proceedingChapter

Fashion Industry

Revitalising and enhancing sewing skills and expertise

Allsop, D. & Cassidy, T. 16 May 2018 (Accepted/In press) International Journal of Fashion Design, Technology and Education 25 p.

Research output: Contribution to specialist publicationArticle


The challenge of intellectual property rights for culturally significant patterns, products and processes

Cassidy, T. & Cassidy, T. 8 Feb 2018 Design Roots. Walker, S., Cassidy, T., Evans, M., Twigger Holroyd, A. & Jung, J. (eds.). Bloomsbury Academic

Research output: Chapter in Book/Report/Conference proceedingChapter

intellectual property
right of ownership

The Fashion Blogosphere: Success from the readers’ perspective

Panchal, S. & Cassidy, T. 1 Mar 2018 In : Fashion, Style & Popular Culture. 5, 2, p. 249-260 12 p.

Research output: Contribution to journalArticle

World Wide Web

Application Research of 3D Printing Technology on Dress Forms

Lim, H-W., Cassidy, T. & Cassidy, T. Feb 2017 In : International Journal of Engineering and Technology. 9, 1, p. 78-83 6 p.

Research output: Contribution to journalArticle

Open Access

Activities 2014 2018

  • 7 Oral presentation
  • 1 Invited talk