• 41 Citations
  • 3 h-Index

Research output per year

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Personal profile

Google Scholar h-Index

9 Last updated 23 June 2020.


I hold a BSc (Hons) in Knitwear Design and Production, an MA in Design & Manufacture (Fashion & Textiles) and a PhD in Color Forecasting. My research takes a design thinking approach, which is generally thought to be a ‘mindset on solutions’ and opportunities rather than on problems. Design thinking is defined by many as being a combination of ‘creative thinking and critical thinking that allows information and ideas to be organized, decisions made, situations improved and knowledge gained’. My research focuses predominately on areas of interest where design and business practice meet, for example colour forecasting. Other work focuses more on design practice with an emphasis on design tools and techniques. More recent research leans towards sustainable practice that considers the environment and socio-economic factors in the design business practice context, for example vintage, second-hand and upcycled product as aspects of the circular economy. The triangulation of design, business and people for sustainable practice is of particular interest where change is needed in order to both preserve and innovative, as appropriate, products, practice and skills for a more sustainable existence. Through design thinking I interrogate and analyse processes, systems and practice to conceptualise and/ or model situations in order to recognise and propose change to negative impacts on consumers / societies, products and the environment, through design business practice thinking within the scope of fashion and textiles. I could therefore be described as being a designer who conducts research within many of the facets of fashion and textiles design business practice.

I joined the University in October 2014 as Reader in Fashion & Textiles. I moved from the School of Design, University of Leeds where I held a Lectureship in Fashion Marketing and programme manager for the BA (Hons) Fashion Marketing programme. Prior to this I was a Senior Lecturer in Fashion Marketing in the Hollings Faculty at Manchester Metropolitan University. Before undertaking my degrees later in life as a mature student I was self-employed running companies including a bespoke bridal wear design, manufacturing and retailing enterprise and a hand and machine knitting retail outlet with a knitwear design division.

Research Expertise and Interests

  • Fashion & Textiles Design Business Thinking
  • Sustainable Design Business Practice
  • Colour and Trend Forecasting
  • Vintage, Second-hand and Upcycled products as aspects of the Circular Economy
  • Traditional and Modern Upholstery Techniques, Textiles / Materials and Practice - Preservation & Innovation


External positions

External PhD Supervisor, Azerbaijan State University

19 Nov 2017 → …

Academic Advisor, Commonwealth Scholarship Commission

1 Sep 2013 → …

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Research Output

Open Access
  • 1 Citation (Scopus)

    Colour Forecasting

    Cassidy, T., 26 Jul 2019, In : Textile Progress. 51, 1, p. 1-137 137 p.

    Research output: Contribution to journalArticle

    Open Access
  • 2 Citations (Scopus)

    Revitalising and enhancing sewing skills and expertise

    Allsop, D. & Cassidy, T., 2 Jan 2019, In : International Journal of Fashion Design, Technology and Education. 12, 1, p. 65-75 11 p.

    Research output: Contribution to journalArticle

    Open Access
  • Consumer colour and style preferences: A new approach to tackling the textile waste conundrum

    Cassidy, T., 2018, Eco-Friendly and Fair: Fast Fashion and Consumer Behaviour. Heuer, M. & Becker-Leifhold, C. (eds.). Routledge, Taylor & Francis Group, p. 83-91 9 p. (Sustainability in Textiles).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Luxury fashion brands ownership of private art foundations: A new way of conceiving marketing

    Grassi, A., Cassidy, T. & Wigley, S., 1 Jan 2018, In : Journal of Marketing Trends . 4, 2, p. 15-24 9 p.

    Research output: Contribution to journalArticle

  • Activities

    • 9 Oral presentation
    • 1 Invited talk

    Application of 3D Apparel CAD for Costume Reproduction

    Zi Young Kang (Speaker), Tracy Cassidy (Speaker) & Tom Cassidy (Speaker)

    19 Jul 2018

    Activity: Talk or presentation typesOral presentation

    A Strategy Development Study for a competitive Textile Sector in Tanzania

    Danford Mahwera (Speaker) & Tracy Cassidy (Contributor to Paper or Presentation)

    11 Apr 2018

    Activity: Talk or presentation typesOral presentation

    Colour Forecasting

    Tracy Cassidy (Speaker)

    21 Mar 2018

    Activity: Talk or presentation typesInvited talk

    The Development of a Resource Tool for the Revitalisation and Enhancement of Sewing Skills and Expertise

    Debbie Allsop (Speaker) & Tracy Cassidy (Speaker)

    6 Jul 2017

    Activity: Talk or presentation typesOral presentation

    The Decline of the UK Hand Knit Craft at the Close of the Twentieth Century: A Longitudinal Study

    Tracy Cassidy (Speaker)

    6 Jul 2017

    Activity: Talk or presentation typesOral presentation