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Last updated 18th April 2024

Tribikram Budhathoki is a Senior Lecturer in Marketing and a Course Leader for the Undergraduate Marketing suite. Tribikram teaches various marketing modules at undergraduate and postgraduate levels. He received his PhD from Loughborough University and MSc Marketing (Distinction) from the University of Hull. Tribikram holds a Postgraduate Certificate in Higher Education (PGCert in HE), and is a Fellow of the Higher Education Academy (FHEA). Before joining the University of Huddersfield, Tribikram was a Post-Doctoral Researcher and Associate Lecturer at Oxford Brookes University.

Research interest

Tribikram’s research interests include Digital Marketing, Retail Marketing, Brand Management, Cross-Cultural Studies, and Microbusinesses. He has published in several journals including International Marketing Review, Journal of Strategic Marketing, Journal of Business Research and Studies in Higher Education. He is a regular contributor to the European Academy of Management (EURAM), British Academy of Management (BAM), and Academy of Marketing (AM).

Reviewer

Tribikram is a frequent reviewer for various journals including “International Marketing Review, Journal of Marketing Management, Journal of Business Research, Studies in Higher Education, International Journal of Business and Emerging Markets”.   

Funded research projects

• European Management Academy (EURAM) Funding: Tribikram is currently commissioned as the primary investigator to “Crisis and Microbusiness Survival: Lessons Learned from Covid-19”. Value: 4,794 Euros by EURAM on 15 May 2023.
• HBS ECR Seed Corn Grants to Encourage Larger Funding Bids – 2023: Tribikram is currently commissioned as the primary investigator to “Pandemic Preparedness and Women Entrepreneurship in the UK: Lessons Learned from COVID-19” Value: £3800 by Huddersfield Business School in June 2023.
• International Collaboration Fund (ICF) – 2022: Tribikram was commissioned ICF funding to investigate “The role of cultural tightness and looseness on private label brands performance”. Value: £2000 by Huddersfield Business School in May 2022.
• COVID-19 Research: I was commissioned as the secondary investigator to explore “How COVID-19 has Impacted Ethnic Minority Micro-Business Survivability in West Yorkshire and What Lessons can be Learned?” Value: £3,515 (Application accepted by the Huddersfield Business School May 2020)