Research output per year
Research output per year
Personal profile
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Google Scholar h-Index
5 from 229 citations
Last updated 17th March 2023
Biography
Tribikram Budhathoki joined the Huddersfield Business School in 2018. Prior to this, he worked as a post-doctoral researcher at Oxford Brookes University. He obtained his MSc Marketing (with distinction) from the University of Hull and received his PhD from Loughborough University, where he was awarded full-scholarships to undertake his doctoral studies. Tribikram’s PhD thesis examined the impact of culture on own-label brands performance using quantitative methods.
Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
External Examiner, Staffordshire University
8 Jan 2019 → 8 Jan 2022
Research Expertise and Interests
- Private Label Brands
- Brand Management
- International Marketing
- Digital Marketing
- Culture
- Retailing
- SMEs Management
- Cross-Culture Studies
- Retail Marketing
- Digital Orientation and SMEs
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Compassionate customer service in ethnic minority microbusinesses
Haq, M., Johanson, M., Davies, J., Dana, L-P. & Budhathoki, T., 1 Mar 2021, In: Journal of Business Research. 126, p. 279-290 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Citations (Scopus) -
Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
Michaelidou, N., Micevski, Milena, M., Kadic-Maglajlic, S., Budhathoki, T. & Sarkar, S., 11 Nov 2019, In: International Marketing Review. 36, 6, p. 979-995 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus) -
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T., 4 Jul 2018, In: Journal of Strategic Marketing. 26, 5, p. 427-439 13 p.Research output: Contribution to journal › Article › peer-review
128 Citations (Scopus) -
Does culture impact private label performance?
Budhathoki, T., Schmitt, J. & Michaelidou, N., 12 Feb 2018, In: International Marketing Review. 35, 1, p. 93-112 20 p.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
What makes a digital innovator?
Quinton, S., Canhoto, A. & Budhathoki, T., 2016, The Growing Business Handbook: Inspiration and advise from successful entrepreneurs and fast growing UK companies. Jolly, A. (ed.). 17 ed. Kogan Page Ltd, p. 27-32 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Activities
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How will academic institutions and students adapt to the use of language models in the future?
Tribi Budhathoki (Speaker), Araz Zirar (Speaker) & Eric Tchouamou Njoya (Contributor to Paper or Presentation)
13 Jun 2023Activity: Talk or presentation types › Oral presentation
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Modelling Students’ Behavioural Intention to Adopt ChatGPT and Subsequent Usage in Nepal Higher Education
Tribi Budhathoki (Speaker), Araz Zirar (Contributor to Paper or Presentation) & Eric Tchouamou Njoya (Contributor to Paper or Presentation)
25 Apr 2023Activity: Talk or presentation types › Oral presentation
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Exploring Satisfaction of Patient and Clinician with Telemedicine in Heart Failure: A Cross-country Comparison of India and Nepal
Vaidehi Phatak (Speaker), Tribi Budhathoki (Contributor to Paper or Presentation), Vijay Gc (Contributor to Paper or Presentation) & Shona Bettany (Contributor to Paper or Presentation)
25 Apr 2023Activity: Talk or presentation types › Oral presentation
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20th Britain-Nepal Academic Council Nepal Study Days
Tribi Budhathoki (Chair) & Pasang Tamang (Chair)
25 Apr 2023Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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20th Britain-Nepal Academic Council Nepal Study Days
Sara Parker (Organiser), Padam Simkhada (Organiser), Rajeeb Sah (Organiser), Narayan Poudel (Organiser), Vijay Gc (Organiser), Rajani Simkhada (Organiser), Bibha Simkhada (Organiser) & Tribi Budhathoki (Organiser)
24 Apr 2023 → 25 Apr 2023Activity: Participating in or organising an event types › Organising a conference, workshop, ...