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Last updated 17th March 2023


Tribikram Budhathoki joined the Huddersfield Business School in 2018. Prior to this, he worked as a post-doctoral researcher at Oxford Brookes University. He obtained his MSc Marketing (with distinction) from the University of Hull and received his PhD from Loughborough University, where he was awarded full-scholarships to undertake his doctoral studies. Tribikram’s PhD thesis examined the impact of culture on own-label brands performance using quantitative methods.

Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 1 - No Poverty
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions

External positions

External Examiner, Staffordshire University

8 Jan 20198 Jan 2022

Research Expertise and Interests

  • Private Label Brands
  • Brand Management
  • International Marketing
  • Digital Marketing
  • Culture
  • Retailing
  • SMEs Management
  • Cross-Culture Studies
  • Retail Marketing
  • Digital Orientation and SMEs


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