Research output per year
Research output per year
Personal profile
Google Scholar h-Index
5 Last checked 19 August 2022
164 Google Scholar Citations
Biography
Tribikram Budhathoki joined the Huddersfield Business School in 2018. Prior to this, he worked as a post-doctoral researcher at Oxford Brookes University. He obtained his MSc Marketing (with distinction) from the University of Hull and received his PhD from Loughborough University, where he was awarded full-scholarships to undertake his doctoral studies. Tribikram’s PhD thesis examined the impact of culture on own-label brands performance using quantitative methods.
Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.
Research Expertise and Interests
- Cross-Culture Studies
- Brand Management
- Retail Marketing
- Digital Orientation and SMEs
Research Degree Supervision
Tribikram welcomes PhD applications from highly motivated students who would like to conduct research related to his areas of expertise.
External positions
External Examiner, Staffordshire University
8 Jan 2019 → 8 Jan 2022
Research Expertise and Interests
- Private Label Brands
- Brand Management
- International Marketing
- Digital Marketing
- Culture
- Retailing
- SMEs Management
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Compassionate customer service in ethnic minority microbusinesses
Haq, M., Johanson, M., Davies, J., Dana, L-P. & Budhathoki, T., 1 Mar 2021, In: Journal of Business Research. 126, p. 279-290 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus) -
Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
Michaelidou, N., Micevski, Milena, M., Kadic-Maglajlic, S., Budhathoki, T. & Sarkar, S., 11 Nov 2019, In: International Marketing Review. 36, 6, p. 979-995 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus) -
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T., 4 Jul 2018, In: Journal of Strategic Marketing. 26, 5, p. 427-439 13 p.Research output: Contribution to journal › Article › peer-review
67 Citations (Scopus) -
Does culture impact private label performance?
Budhathoki, T., Schmitt, J. & Michaelidou, N., 12 Feb 2018, In: International Marketing Review. 35, 1, p. 93-112 20 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
What makes a digital innovator?
Quinton, S., Canhoto, A. & Budhathoki, T., 2016, The Growing Business Handbook: Inspiration and advise from successful entrepreneurs and fast growing UK companies. Jolly, A. (ed.). 17 ed. Kogan Page Ltd, p. 27-32 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Activities
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ESCP Europe
Tribikram Budhathoki (Visiting Researcher)
18 Jul 2022 → 25 Jul 2022Activity: External Appointments and Visits › Visiting an external academic institution
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The Effects of Cultural Tightness and Looseness on Private Label Brands Performance
Tribikram Budhathoki (Speaker) & Muhibul Haq (Speaker)
5 Jul 2022Activity: Talk or presentation types › Oral presentation
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Microbusinesses as drivers of economic recovery: The role of entrepreneurial commitment and perseverance in the coronavirus pandemic
Tribikram Budhathoki (Speaker), Muhibul Haq (Contributor to Paper or Presentation), Wilson Ng (Contributor to Paper or Presentation) & Julie Davies (Contributor to Paper or Presentation)
15 Jun 2022Activity: Talk or presentation types › Oral presentation
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External PhD Examiner
Tribikram Budhathoki (Examiner)
26 Nov 2021Activity: Examination types › PhD Examination
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External PhD Examiner
Tribikram Budhathoki (Examiner)
1 Mar 2021Activity: Examination types › PhD Examination