Tribikram Budhathoki

Senior Lecturer, Department of Logistics, Marketing, Hospitality and Analytics
Huddersfield Business School
Member, Behavioural Research Centre

Accepting PhD Students

Research output per year

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Personal profile

Biography

Tribikram Budhathoki joined the Huddersfield Business School in July 2018 as a Lecturer in Marketing. Prior to this, Tribikram worked as a post-doctoral researcher at Oxford Brookes University. He completed his PhD at Loughborough University in 2015. His thesis examined the role of culture on own-label brands performance using quantitative methods. Tribikram obtained his MSc Marketing (with distinction) from the University of Hull.

Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.

Research Expertise and Interests

Cross-Culture Studies
Private Label (Own-Label) Brands
Retail Marketing
International Marketing
Digital Orientation and SMEs

Research Degree Supervision

Postgraduate research opportunities with Dr Tribi Budhathoki

2019-20

PhD

Private Label Brands Management (PhD Part Time 2019-20 entry)
Private Label Brands Management (PhD Full-Time 2019-20 entry)
Digitalisation of SMEs (PhD Part Time 2019-20 entry)
Digitalisation of SMEs (PhD Full Time 2019-20 entry)

External positions

External Examiner, Staffordshire University

8 Jan 2019 → 8 Jan 2022

Research Expertise and Interests

Private Label Brands
Brand Management
International Marketing
Digital Marketing
Culture
Retailing
SMEs Management

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Research Output

3 Article
1 Chapter

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

Michaelidou, N., Micevski, Milena, M., Kadic-Maglajlic, S., Budhathoki, T. & Sarkar, S., 11 Nov 2019, In : International Marketing Review. 36, 6, p. 979-995 17 p.

Research output: Contribution to journal › Article

Open Access

File

2 Citations (Scopus)

Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T., 4 Jul 2018, In : Journal of Strategic Marketing. 26, 5, p. 427-439 13 p.

Research output: Contribution to journal › Article

8 Citations (Scopus)

Does culture impact private label performance?

Budhathoki, T., Schmitt, J. & Michaelidou, N., 12 Feb 2018, In : International Marketing Review. 35, 1, p. 93-112 20 p.

Research output: Contribution to journal › Article

1 Citation (Scopus)

What makes a digital innovator?

Quinton, S., Canhoto, A. & Budhathoki, T., 2016, The Growing Business Handbook: Inspiration and advise from successful entrepreneurs and fast growing UK companies. Jolly, A. (ed.). 17 ed. Kogan Page Ltd, p. 27-32 6 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter