Tribikram Budhathoki

Personal profile

Biography

Tribikram Budhathoki joined the Huddersfield Business School in July 2018 as a Lecturer in Marketing. Prior to this, Tribikram worked as a post-doctoral researcher at Oxford Brookes University. He completed his PhD at Loughborough University in 2015. His thesis examined the role of culture on own-label brands performance using quantitative methods. Tribikram obtained his MSc Marketing (with distinction) from the University of Hull.

Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.

Research Expertise and Interests

Cross-Culture Studies
Private Label (Own-Label) Brands
Retail Marketing
International Marketing
Digital Orientation and SMEs

Research Degree Supervision

Postgraduate research opportunities with Dr Tribi Budhathoki

2019-20

PhD

Private Label Brands Management (PhD Part Time 2019-20 entry)
Private Label Brands Management (PhD Full-Time 2019-20 entry)
Digitalisation of SMEs (PhD Part Time 2019-20 entry)
Digitalisation of SMEs (PhD Full Time 2019-20 entry)

External positions

External Examiner, Staffordshire University

8 Jan 2019 → 8 Jan 2022

Research Expertise and Interests

Private Label Brands
Brand Management
International Marketing
Digital Marketing
Culture
Retailing
SMEs Management

Fingerprint Dive into the research topics where Tribikram Budhathoki is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Private labels Business & Economics

Digital economy Business & Economics

Small and medium-sized enterprises Business & Economics

Digital technology Business & Economics

Brand image Business & Economics

Evaluation Business & Economics

Factors Business & Economics

Conceptualization Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2016 2019

3 Article
1 Chapter

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

Michaelidou, N., Micevski, Milena, M., Kadic-Maglajlic, S., Budhathoki, T. & Sarkar, S., 11 Nov 2019, In : International Marketing Review. 36, 6, p. 979-995 17 p.

Research output: Contribution to journal › Article

Open Access

File

Evaluation

Brand image

Charity

Invariance

Communication

7 Citations (Scopus)

Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T., 4 Jul 2018, In : Journal of Strategic Marketing. 26, 5, p. 427-439 13 p.

Research output: Contribution to journal › Article

Digital technology

Digital economy

Small and medium-sized enterprises

Marketing management

Marketing environment

1 Citation (Scopus)

Does culture impact private label performance?

Budhathoki, T., Schmitt, J. & Michaelidou, N., 12 Feb 2018, In : International Marketing Review. 35, 1, p. 93-112 20 p.

Research output: Contribution to journal › Article

Private labels

Individualism

National cultures

Retail market

Retailers

What makes a digital innovator?

Quinton, S., Canhoto, A. & Budhathoki, T., 2016, The Growing Business Handbook: Inspiration and advise from successful entrepreneurs and fast growing UK companies. Jolly, A. (ed.). 17 ed. Kogan Page Ltd, p. 27-32 6 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter