Research output per year
Research output per year
Personal profile
Google Scholar h-Index
3 Last checked 15 September 2020.
Biography
Tribikram Budhathoki joined the Huddersfield Business School in 2018. Prior to this, he worked as a post-doctoral researcher at Oxford Brookes University. He obtained his MSc Marketing (with distinction) from the University of Hull and received his PhD from Loughborough University, where he was awarded full-scholarships to undertake his doctoral studies. Tribikram’s PhD thesis examined the impact of culture on own-label brands performance using quantitative methods.
Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.
Research Expertise and Interests
- Cross-Culture Studies
- Brand Management
- Retail Marketing
- Digital Orientation and SMEs
Research Degree Supervision
Tribikram welcomes PhD applications from highly motivated students who would like to conduct research related to his areas of expertise.
External positions
External Examiner, Staffordshire University
8 Jan 2019 → 8 Jan 2022Research Expertise and Interests
- Private Label Brands
- Brand Management
- International Marketing
- Digital Marketing
- Culture
- Retailing
- SMEs Management
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Compassionate customer service in ethnic minority microbusinesses
Haq, M., Johanson, M., Davies, J., Dana, L-P. & Budhathoki, T., 1 Mar 2021, In: Journal of Business Research. 126, p. 279-290 12 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
Michaelidou, N., Micevski, Milena, M., Kadic-Maglajlic, S., Budhathoki, T. & Sarkar, S., 11 Nov 2019, In: International Marketing Review. 36, 6, p. 979-995 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus) -
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Quinton, S., Canhoto, A., Molinillo, S., Pera, R. & Budhathoki, T., 4 Jul 2018, In: Journal of Strategic Marketing. 26, 5, p. 427-439 13 p.Research output: Contribution to journal › Article › peer-review
37 Citations (Scopus) -
Does culture impact private label performance?
Budhathoki, T., Schmitt, J. & Michaelidou, N., 12 Feb 2018, In: International Marketing Review. 35, 1, p. 93-112 20 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
What makes a digital innovator?
Quinton, S., Canhoto, A. & Budhathoki, T., 2016, The Growing Business Handbook: Inspiration and advise from successful entrepreneurs and fast growing UK companies. Jolly, A. (ed.). 17 ed. Kogan Page Ltd, p. 27-32 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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External PhD Examiner
Tribikram Budhathoki (Examiner)
1 Mar 2021Activity: Examination types › PhD Examination
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British Academy of Management Annual Conference 2020
Tribikram Budhathoki (Panelist)
2 Sep 2020 → 4 Sep 2020Activity: Participating in or organising an event types › Participating in a conference, workshop, ...
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Does Cultural Differences in Uncertainty Avoidance Impact Private Label Brands Choice
Tribikram Budhathoki (Speaker)
5 Sep 2019Activity: Talk or presentation types › Oral presentation
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Roles of capabilities and leader characteristics in SME digital innovation
Tribikram Budhathoki (Speaker), Rebecca Pera (Speaker), Sarah Quinton (Speaker) & Sebastian Molinillo (Speaker)
Mar 2016Activity: Talk or presentation types › Oral presentation
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The Digital Orientation of European SMEs: Initial Findings from an International Study
Tribikram Budhathoki (Speaker), Sarah Quinton (Speaker), Ana Canhoto (Speaker), Sebastian Molinillo (Speaker) & Rebecca Pera (Speaker)
7 Jul 2015Activity: Talk or presentation types › Oral presentation