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Personal profile

Google Scholar h-Index

5 Last checked 19 August 2022

164 Google Scholar Citations


Tribikram Budhathoki joined the Huddersfield Business School in 2018. Prior to this, he worked as a post-doctoral researcher at Oxford Brookes University. He obtained his MSc Marketing (with distinction) from the University of Hull and received his PhD from Loughborough University, where he was awarded full-scholarships to undertake his doctoral studies. Tribikram’s PhD thesis examined the impact of culture on own-label brands performance using quantitative methods.

Tribikram has previously taught undergraduate and postgraduate marketing courses at Oxford Brookes University and Loughborough University. Before embarking on his academic career, he worked several years in the British retail industry.

Research Expertise and Interests

  • Cross-Culture Studies
  • Brand Management
  • Retail Marketing
  • Digital Orientation and SMEs

Research Degree Supervision

Tribikram welcomes PhD applications from highly motivated students who would like to conduct research related to his areas of expertise.

External positions

External Examiner, Staffordshire University

8 Jan 20198 Jan 2022

Research Expertise and Interests

  • Private Label Brands
  • Brand Management
  • International Marketing
  • Digital Marketing
  • Culture
  • Retailing
  • SMEs Management


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