A market test of a translated cervical screening leaflet

The aim is to pilot- and market test a cervical screening information leaflet co-produced with Habesha women. This culturally sensitive leaflet has been translated into Amharic and Tigrinya, and we now wish to assess the acceptability of the leaflet, its content clarity, comprehension, design and layout, cultural sensitivity, accessibility and how effective it is in helping women learn more about cervical screening. Based on feedback, we will assess and refine the leaflet before conducting market validation to assess the demand and roll-out support, to ensure the leaflet reaches the right audience, resonates with them and is effectively distributed.