Development of Sustainability Champions through Integrated Marketing Campaign (IMC) -Sole Responsibility ‘Imperfectly Perfect’

This study follows on from the earlier successful bid which was to carry out a case study analysis on a Small Medium Sized business (SME) within the Yorkshire and Humber region, UK and their drive to be a more sustainable business. The company currently follows Corporate Social Responsibility (CSR) objectives and the UN Sustainable Development Goals along with their own partially circular business model, but this is not communicated to customers and suppliers clearly. A clear roadmap of promotional tools that highlight the sustainability and circularity of the business will help drive customers, suppliers, awareness and profits was the key developments for the first project.

This follow on project is to develop from the analysis of the business and assets created to create a fully integrated marketing campaign for the company with the intention of promoting their sustainability approaches and the promotion of non-perfect products to a much wider audience. This develops from the initial research and assets developed during the initial funding stage.