Promoting Intercultural Awareness Amongst UK Students

The project measured the intercultural awareness of a group of first and second year UK Bachelor degree students before and after a two week visit to Shanghai, China. The group of eight BA (Hons) Events Management students visited their counterparts at the Sino-British College (SBC), Shanghai for two weeks. Huddersfield Business School franchises the programme to SBC. SBC is a joint venture between Two of the eight students had not previously owned a passport and two others had not travelled abroad.

It was found that for all eight students there was a significant increase in their intercultural awareness following the visit.