Scoping the market for innovative dog-related executive education and training

From therapy and guide dogs to vital roles in frontline services, our symbiotic relationship with dogs manifests in many functional forms beyond the family pet. Drawing on this, we plan to scope the viability of merging executive education with the enriching experience of canine interaction. Collaborating with House of Hound, a local SME, our goal is to create cutting-edge training programs involving interactions with dogs that will enhance teamwork and leadership capabilities - particularly beneficial in the demanding post-Covid professional landscape. Our application seeks funding for the initial comprehensive market research and competitor analysis towards the development of dog-related innovation and commercialisation in the staff development training market.