A case for film as an andragogical tool for business schools in Africa: Trends, challenges and prospects

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This article extends the work of existing studies on the development of learners to be ethical leaders in Africa. It makes a case for the use of film as an andragogical tool in the education of adult learners in Africa. Premised on social learning theory, the paper proposes that film, as an audio-visual case study that offers a cinematic experience, accommodates students’ varying learning styles. It is found to be resourceful in the dissemination of ideas or knowledge of particularly recommended subjects such as leadership and ethics. Purely based on secondary data, key themes uncovering the challenges and prospects of using film, especially in Nigeria are discussed. In addition to the systematic literature review results showing a poor trend of film usage in Africa higher education settings, a strong case was made for the use of film analysis given its practical relevance, components, and benefits. Beyond achieving the set objectives, a key contribution is the proposition for an enhanced reflective practice to accentuate the third phase of social learning theory and promote experiential learning which is more engaging for students. Future studies can gather primary data to explore how film is used in African business schools and evaluate its impact on adult learners.
Original languageEnglish
Pages (from-to)401-422
Number of pages22
JournalAfrica Journal of Management
Issue number4
Early online date1 Dec 2023
Publication statusPublished - 1 Dec 2023

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