A "Cult-like" Following: Nordic Noir, Nordicana and Arrow Films' Bridging of Subcultural/Neocultural Capital

Matthew Hills

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Citations (Scopus)


Work on “Nordic Noir” in the UK has focused on channel brands such as BBC Four whilst downplaying Arrow Films’ participation in Nordicana and its distribution of TV shows on DVD/Blu-ray. I will re-open the question of Arrow’s agency as a distributor (Wroot 2015), addressing how Arrow Films has sought to materially channel fan affects via Nordicana and DVD signings. Arrow’s involvement in Nordic Noir as well as B-movie/genre cinema suggests that the label needs to be theorised as multi-discursive in terms of its “cult positioning” (Mathijs and Sexton 2011: 238). Arrow’s championing of Nordic Noir can be read as a mode of “cult-art” TV that combines emergent cultural legitimacy and fan-cultural appreciation through distribution and branding, yet without clear subcultural capital.
Original languageEnglish
Title of host publicationCult Media
Subtitle of host publicationRe-Packaged, Re-Released and Restored
EditorsJonathan Wroot, Andy Willis
Place of PublicationBasingstoke
PublisherPalgrave Macmillan UK
Number of pages17
ISBN (Electronic)9783319636795
ISBN (Print)9783319636788, 9783319876122
Publication statusPublished - 16 Nov 2017

Cite this