Abstract
| Original language | English |
|---|---|
| Article number | 101781 |
| Pages (from-to) | 1-13 |
| Number of pages | 13 |
| Journal | Public Relations Review |
| Volume | 45 |
| Issue number | 3 |
| Early online date | 15 May 2019 |
| DOIs | |
| Publication status | Published - Sep 2019 |
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A global capability framework : Reframing public relations for a changing world. / Gregory, Anne; Fawkes, Johanna.
In: Public Relations Review, Vol. 45, No. 3, 101781, 09.2019, p. 1-13.Research output: Contribution to journal › Article
TY - JOUR
T1 - A global capability framework
T2 - Reframing public relations for a changing world
AU - Gregory, Anne
AU - Fawkes, Johanna
PY - 2019/9
Y1 - 2019/9
N2 - A Global Capability Framework: Reframing public relations for a changing world.This paper describes a two-year research project the purpose of which was to produce the first globally applicable Capability Framework for the practitioner, employer and academic communities in public relations and communication management. Working with partners across seven continents and supported by the Global Alliance for Public Relations and Communication Management, a new approach to building capability was developed via to a four-stage research process, which resulted in nine country and one Global Capability Frameworks. The Global Capability Framework consists of 11 statements which taken as a whole, describe the scope and role of the profession.This paper explores the genesis of the project, a literature review, which also introduces the Capability Approach from the human development field, the research process which involved four different data collection methods, and the content of the resulting Global Capability Framework. The paper concludes with initial responses from the three communities for which the Framework is designed: practitioners, academics and employers. The paper combines theoretical innovation with a valuable practical contribution.
AB - A Global Capability Framework: Reframing public relations for a changing world.This paper describes a two-year research project the purpose of which was to produce the first globally applicable Capability Framework for the practitioner, employer and academic communities in public relations and communication management. Working with partners across seven continents and supported by the Global Alliance for Public Relations and Communication Management, a new approach to building capability was developed via to a four-stage research process, which resulted in nine country and one Global Capability Frameworks. The Global Capability Framework consists of 11 statements which taken as a whole, describe the scope and role of the profession.This paper explores the genesis of the project, a literature review, which also introduces the Capability Approach from the human development field, the research process which involved four different data collection methods, and the content of the resulting Global Capability Framework. The paper concludes with initial responses from the three communities for which the Framework is designed: practitioners, academics and employers. The paper combines theoretical innovation with a valuable practical contribution.
KW - Capability Approach
KW - Global Alliance
KW - Global Project
KW - Global Capability Framework
UR - http://www.scopus.com/inward/record.url?scp=85065566054&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2019.05.002
DO - 10.1016/j.pubrev.2019.05.002
M3 - Article
VL - 45
SP - 1
EP - 13
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 3
M1 - 101781
ER -