A global capability framework: Reframing public relations for a changing world

Social Sciences

• research process 60%
• employer 49%
• data collection method 35%
• communication 33%
• management 30%
• research project 23%
• profession 21%
• innovation 20%
• literature 13%

Business & Economics

• Public Relations 75%
• Communication Management 25%
• Process Research 24%
• Employers 21%
• Capability Approach 14%
• Literature Review 12%
• Human Development 11%
• Alliances 9%
• Data Collection 8%
• Innovation 7%

Engineering & Materials Science

• Public relations 100%
• Communication 21%