Una aproximación histórica al dominio intelectual de las relaciones públicas: Tensiones paradigmáticas en su construcción disciplinar

Translated title of the contribution: A historical approach to the intellectual domain of public relations: Paradigmatic tensions in their disciplinary construction

Gabriel Sadi, Verónica Méndez

Research output: Contribution to journalArticle

Abstract

This article focuses on the development of public relations as an intellectual field, promoting a paradigmatic approach to the prevailing theoretical and conceptual proposals in the past 35 years. To this end, it has explored journal articles and books from recognized editorials who have been published between 1980 and 2015, so as to highlight the different theoretical views built around discipline and establish whether it is valid to refer to the existence of a dominant paradigm and alternative approaches.
Original languageSpanish
Pages (from-to)47-66
Number of pages20
JournalRevista Internacional de Relaciones Públicas
Volume5
Issue number10
DOIs
Publication statusPublished - 1 Jul 2015
Externally publishedYes

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