A note on the importance of product costs in decision-making

This paper uses the results of a questionnaire survey to conduct exploratory research into the importance of product costs in decision-making. The results of the research reveal that product costs are at least important in selling price, make-or-buy, cost reduction, product design, evaluating new production process and product discontinuation decisions. Product costs that were used directly in decision-making were more important than those that were used as attention directing information and they were more important in product mix, output level and product discontinuation decisions in continuous production processes manufacturing. In general, the importance of product costs in decision-making did not vary between the methods used to allocate and assign overheads to product costs, and it was not related to operating unit size, product differentiation, competition and the level of satisfaction with the product costing system.