The COVID-19 pandemic illustrates that standard assessments of human well-being fail in the face of substantial social disruptions. To overcome this problem, we focused on two human flourishing frameworks: the Shultz et al. (Handbook of community well-being research (pp. 403–421). Springer, 2017) macromarketing framework and the Shabbir et al. (Journal of Macromarketing, 41(2), 181–193, 2021) solidarity–care framework. As these frameworks share commensurable theoretical assumptions, we fused them. We then used the fused framework to evaluate how the United Kingdom’s COVID-19 responses affected community flourishing. Specifically, we examined the effect of two competing social forces—Brexit and the Black Lives Matter movement—on pulling Britons toward a flourishing or distressed community.
|Title of host publication||Community, Economy and COVID-19|
|Subtitle of host publication||Lessons from Multi-Country Analyses of a Global Pandemic|
|Editors||Clifford J. Shultz II, Don R. Rahtz, M. Joseph Sirgy|
|Place of Publication||Cham|
|Number of pages||25|
|Publication status||Published - 24 Aug 2022|
|Name||Community Quality-of-Life and Well-Being|