A sporting chance for women? Exploring gender imbalance on the sports desks of UK national newspapers

Sports journalism has traditionally been seen as a male domain, and a number of researchers suggest that this tradition has not changed (Strong, 2007) . Sports reporters in the United Kingdom remain predominantly male, and despite increasingly more women having entered sports journalism since the women’s movement of the 1970s, the number of women sports writers remains relatively low (Franks, 2013; Chambers et al, 2004). In recent years there has been some considerable progress regarding the visibility of women in broadcast sports journalism and in particular the London Olympics in 2012 was a watershed for UK broadcasting, but there are still very few women sports writers in the UK newspaper industry, and sports journalism remains a largely male-dominated area in countries all over the world. (Hardin & Shain, 2005)