Advancing tendencies?: PR leadership, general leadership, and leadership pedagogy.

David McKie; Paul Willis

doi:10.1016/j.pubrev.2014.02.020

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy.

David McKie, Paul Willis

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.

Original language	English
Pages (from-to)	628-635
Number of pages	8
Journal	Public Relations Review
Volume	41
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2014.02.020
Publication status	Published - Dec 2015
Externally published	Yes

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Paul Willis
- Huddersfield Business School
- Centre for Sustainability, Responsibility, Governance and Ethics - Director
Person

Cite this

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abstract = "What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.",

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Advancing tendencies? PR leadership, general leadership, and leadership pedagogy.

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Paul Willis

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