Abstract
What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.
| Original language | English |
|---|---|
| Pages (from-to) | 628-635 |
| Number of pages | 8 |
| Journal | Public Relations Review |
| Volume | 41 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - Dec 2015 |
| Externally published | Yes |
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Paul Willis
- Department of Management - Professor of Corporate Communication
- Huddersfield Business School
- Centre for Sustainability, Responsibility, Governance and Ethics - Director
Person: Academic