Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 628-635 |
| Number of pages | 8 |
| Journal | Public Relations Review |
| Volume | 41 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - Dec 2015 |
| Externally published | Yes |
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Advancing tendencies? PR leadership, general leadership, and leadership pedagogy. / McKie, David; Willis, Paul.
In: Public Relations Review, Vol. 41, No. 5, 12.2015, p. 628-635.Research output: Contribution to journal › Article
TY - JOUR
T1 - Advancing tendencies?
T2 - PR leadership, general leadership, and leadership pedagogy.
AU - McKie, David
AU - Willis, Paul
PY - 2015/12
Y1 - 2015/12
N2 - What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.
AB - What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.
KW - Public Relations
KW - Leadership
KW - Pedagogy
KW - Self-reflection
KW - Leaderful
U2 - 10.1016/j.pubrev.2014.02.020
DO - 10.1016/j.pubrev.2014.02.020
M3 - Article
VL - 41
SP - 628
EP - 635
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 5
ER -