Advancing tendencies? PR leadership, general leadership, and leadership pedagogy.

David McKie, Paul Willis

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)


What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and “leaderful,” PR workplaces.
Original languageEnglish
Pages (from-to)628-635
Number of pages8
JournalPublic Relations Review
Issue number5
Publication statusPublished - 1 Dec 2015
Externally publishedYes


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