Afrocentric attitudinal reciprocity and social expectations of employees

the role of employee-centred CSR in Africa

Oluseyi Aju, Eshani Beddewela

Research output: Contribution to journalArticle

Abstract

In view of the limited consideration for Afrocentric perspectives in organisational ethics literature, we examine Employee-Centred Corporate Social Responsibility (EC-CSR) from the perspective of Afrocentric employees’ social expectations. We posit that Afrocentric employees’ social expectations and the organisational practices for addressing these expectations differ from conventional conceptualisation. By focusing specifically upon the psychological attributes evolving from the fulfilment of employees’ social expectations, we argue that Afrocentric socio-cultural factors could influence perceived organisational support and perceived employee cynicism. We further draw upon social exchange theory to explore rational reciprocity (i.e. attitude and behaviour) evolving from the fulfilment and breach of employees’ social expectations at work. Contrary to the rational norm of reciprocity, we identify a reciprocity norm within which the breach of employees’ social expectations could in fact engender positive reciprocity rooted in esan reciprocity ideology- an ideology that emerged from the ethical tradition of the Yoruba people from Nigeria, West Africa. Overall, our paper elucidates the implications of Afrocentric peculiarities for employees’ social exchange within the African workplace, thus extending the present understanding in this regard.

Original languageEnglish
JournalJournal of Business Ethics
Publication statusAccepted/In press - 29 Oct 2019

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reciprocity
employee
ideology
exchange theory
sociocultural factors
Corporate Social Responsibility
Employees
Africa
social responsibility
West Africa
Nigeria
workplace
moral philosophy
present

Cite this

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