All change? The new climacteric market awareness

Jennifer Takhar, Anna Schneider Kamp, Shona Bettany

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)237-244
Number of pages8
JournalJournal of Marketing Management
Volume41
Issue number3-4
Early online date28 Mar 2025
DOIs
Publication statusPublished - 28 Mar 2025

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