Original language | English |
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Pages (from-to) | 237-244 |
Number of pages | 8 |
Journal | Journal of Marketing Management |
Volume | 41 |
Issue number | 3-4 |
Early online date | 28 Mar 2025 |
DOIs | |
Publication status | Published - 28 Mar 2025 |
All change? The new climacteric market awareness
Jennifer Takhar, Anna Schneider Kamp, Shona Bettany
Research output: Contribution to journal › Editorial › peer-review