All change? The new climacteric market awareness

Jennifer Takhar; Anna Schneider Kamp; Shona Bettany

doi:10.1080/0267257X.2025.2476834

All change? The new climacteric market awareness

Jennifer Takhar, Anna Schneider Kamp, Shona Bettany

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	237-244
Number of pages	8
Journal	Journal of Marketing Management
Volume	41
Issue number	3-4
Early online date	28 Mar 2025
DOIs	https://doi.org/10.1080/0267257X.2025.2476834
Publication status	Published - 28 Mar 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 5 Gender Equality

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10.1080/0267257X.2025.2476834Licence: Unspecified

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title = "All change? The new climacteric market awareness",

keywords = "Market awareness, Marketing professionals, Menopause",

author = "Jennifer Takhar and \{Schneider Kamp\}, Anna and Shona Bettany",

year = "2025",

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doi = "10.1080/0267257X.2025.2476834",

language = "English",

volume = "41",

pages = "237--244",

journal = "Journal of Marketing Management",

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TY - JOUR

T1 - All change? The new climacteric market awareness

AU - Takhar, Jennifer

AU - Schneider Kamp, Anna

AU - Bettany, Shona

PY - 2025/3/28

Y1 - 2025/3/28

KW - Market awareness

KW - Marketing professionals

KW - Menopause

UR - https://www.scopus.com/pages/publications/105001286761

U2 - 10.1080/0267257X.2025.2476834

DO - 10.1080/0267257X.2025.2476834

M3 - Editorial

SN - 0267-257X

VL - 41

SP - 237

EP - 244

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -

All change? The new climacteric market awareness

UN SDGs

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