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An Examination of Contemporary Celebrity Endorsement in Fashion
Stephen Wigley
School of Arts and Humanities
Department of Design and Architecture
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peer-review
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Keyphrases
Celebrity
100%
Celebrity Endorsement
100%
Fashion Brands
60%
Current Prevalence
20%
Fashion Sector
20%
Brand Endorsement
20%
Arts and Humanities
fashion brand
100%
Motives
33%
Secondary sources
33%
Historic
33%