Are all hotel prices created dynamic? An empirical assessment

Giuseppe Melis, Claudio A. Piga

Research output: Contribution to journalArticlepeer-review

54 Citations (Scopus)


Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic description of hotels’ online pricing behavior and thus challenges the view that dynamic pricing should be considered the prevailing norm for the industry. The evidence suggests a heterogeneous attitude across hotels, with uniform pricing being more widespread in most hotels of our sample, namely, the 3-star or less, while dynamic pricing is more likely applied in higher quality hotels.
Original languageEnglish
Pages (from-to)163-173
Number of pages11
JournalInternational Journal of Hospitality Management
Early online date27 Oct 2017
Publication statusPublished - Oct 2017
Externally publishedYes


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