Drawing on anthropological and gender theories, we investigate the liminal nature of male vulnerability within the context of austerity. From depth interviews with 11 males from 5 European countries, we contribute to the vulnerability and gender literature by revealing the effects of liminal vulnerability on male identities and roles.
|Number of pages||2|
|Journal||Association for Consumer Research Journal|
|Publication status||Published - 2015|
|Event||Association for Consumer Research North American Conference: ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States|
Duration: 1 Oct 2015 → 4 Oct 2015
O'Loughlin, D. M., Szmigin, I. T., McEachern, M., Karantinou, K., Barbosa, B., & Fernández-Moya, E. M. (2015). Austere Times: Male Experiences of Liminal Vulnerability. Association for Consumer Research Journal, 43, 633-634.