Bankers to charity

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Charities appear to be of growing significance in the United Kingdom, particularly in the context of changed attitudes towards the scope and role of the welfare state. They are also becoming increasingly professional in their management. This article attempts to break new ground in considering charities as a segment for the provision of banking services, beginning with an account of the current policies of the major clearing banks. The second half of the article assesses current market shares, using publicly available data on a sample of large and medium‐sized charities.
Original languageEnglish
Pages (from-to)35-39
Number of pages5
JournalInternational Journal of Bank Marketing
Volume8
Issue number1
DOIs
Publication statusPublished - 1990
Externally publishedYes

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Charity
Bankers
Banking services
Market share
Welfare state

Cite this

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title = "Bankers to charity",
abstract = "Charities appear to be of growing significance in the United Kingdom, particularly in the context of changed attitudes towards the scope and role of the welfare state. They are also becoming increasingly professional in their management. This article attempts to break new ground in considering charities as a segment for the provision of banking services, beginning with an account of the current policies of the major clearing banks. The second half of the article assesses current market shares, using publicly available data on a sample of large and medium‐sized charities.",
keywords = "Banking, Market share, Voluntary organizations, Charities, Market segmentation, Social responsibility, United Kingdom",
author = "Christopher Cowton",
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journal = "International Journal of Bank Marketing",
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publisher = "Emerald",
number = "1",

}

Bankers to charity. / Cowton, Christopher.

In: International Journal of Bank Marketing, Vol. 8, No. 1, 1990, p. 35-39.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Bankers to charity

AU - Cowton, Christopher

PY - 1990

Y1 - 1990

N2 - Charities appear to be of growing significance in the United Kingdom, particularly in the context of changed attitudes towards the scope and role of the welfare state. They are also becoming increasingly professional in their management. This article attempts to break new ground in considering charities as a segment for the provision of banking services, beginning with an account of the current policies of the major clearing banks. The second half of the article assesses current market shares, using publicly available data on a sample of large and medium‐sized charities.

AB - Charities appear to be of growing significance in the United Kingdom, particularly in the context of changed attitudes towards the scope and role of the welfare state. They are also becoming increasingly professional in their management. This article attempts to break new ground in considering charities as a segment for the provision of banking services, beginning with an account of the current policies of the major clearing banks. The second half of the article assesses current market shares, using publicly available data on a sample of large and medium‐sized charities.

KW - Banking

KW - Market share

KW - Voluntary organizations

KW - Charities

KW - Market segmentation

KW - Social responsibility

KW - United Kingdom

U2 - 10.1108/02652329010006798

DO - 10.1108/02652329010006798

M3 - Article

VL - 8

SP - 35

EP - 39

JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

SN - 0265-2323

IS - 1

ER -