Being social: Creating a critical commons with public relations practice

Paul Willis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


This handbook highlights the significant and diverse contributions made by critical scholars in the field of public relations. Their work has helped to change the way we think about PR and its impact on society. Although I’m not a critical scholar, insights from this rich seam of thinking inform my own research, teaching and consultancy in organisations. It has also made me behave differently (hopefully for the better) in other areas of my life. Just as critical public relations (CPR) scholarship has influenced my practice, this chapter is written in a spirit of reciprocity and driven by a desire to contribute to a wider discussion of what CPR might become. To con-tribute to this debate the chapter introduces the idea of a critical commons. This draws on insights from movements operating at the margins of academic discourse and makes the case for critical scholars to engage in more participatory forms of research. The emphasis is on research “with” practitioners and moves critical inquiry beyond something that is either done “for” or “to” them.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Critical Public Relations
EditorsJacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
Place of PublicationAbingdon, Oxon
Number of pages10
ISBN (Electronic)9781315852492
ISBN (Print)9780415727334, 9781138212077
Publication statusPublished - 20 Aug 2015
Externally publishedYes

Publication series

NameRoutledge Companions in Marketing, Advertising and Communication

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